Marketing Automation Lead

1 week ago

Melbourne, Victoria, Australia MECCA Brands Pty Ltd Full time

We have an incredible opportunity for a Marketing Automation Lead, to join our Melbourne based team on a 12-month fixed-term contract. MECCA's Personalization space is rapidly evolving, with many exciting projects planned or in flight to ensure MECCA is the ultimate Digital Destination.

The Role You Could Play

Our Digital Customer Engagement team is looking for a Marketing Automation Lead who will play a key role in bringing the MECCA magic to life through our digital channels with experiences that delight and inspire action. You will be part of a team responsible for accelerating growth, by delivering personalised, fully orchestrated journeys and ensuring every interaction we have adds value to our customers.

Day to day responsibilities will include but are not limited to:

  • Leveraging your expertise in SFMC studios such as Email Studio, Automation Studio, Journey Builder, Ad Studio and Content Builder, and Marketing Cloud Personalisation (formerly Interaction Studio) to deliver holistic digital campaigns and journeys across email, push, and web and app personalisation.
  • Lead a team of Marketing Automation Specialists and external partners
  • Solution design, document and implement SFMC solutions using SQL, Ampscript, HTML, CSS
  • Build out new journeys and optimise existing ones, identify, and build, data points, segmentation, triggers and template setups needed to execute across all customer touchpoints
  • Maintain and validate data in SFMC, including imports, exports, parsing, queries, and overall hygiene
  • Drive innovation within the customer journey
  • Test and validate campaign setups across platforms to maintain the highest level of quality
  • Create recommendations to continuously improve campaigns

What You Will Bring

Balancing strategy with tactical execution, you will always have the north star in focus, delivering innovation and market leading experiences, while optimising live marketing automation performance. You will be comfortable working with complex data sets, commercially astute and comfortable working with both business and technical stakeholders to deliver high quality customer conversion and overall market share growth.

You will also have the following skills:

  • Proven experience in email marketing and/or marketing automation platform and digital experimentation
  • Advanced Salesforce Marketing Cloud expertise including HTML, CSS, Amp-Script and SQL
  • Ability to interact and communicate with both technical and non-technical stakeholders
  • Exceptional problem-solving skills with an ability to innovate in finding solutions
  • Experience in agile ways of working and tools such as Jira and Confluence

Your life at MECCA

Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn't be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way

Some of our other team member benefits include:

  • Professional development programs and first-class digitised learning offering
  • Health and well-being initiatives
  • Reward and recognition programs
  • Access to bonus and incentive programs
  • Quarterly product allowance
  • Unlimited 40% discount

There are also so many other ways in which you'll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way.

To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca and for all current opportunities, visit

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