Marketing Manager

2 weeks ago

Melbourne, Victoria, Australia Abbott Laboratories Full time

_As a global leader in diabetes care, Abbott is constantly working to deliver the highest quality products and unwavering support to our customers. Consistent and accurate glucose monitoring is the foundation of any diabetes management plan, so we're committed to continuous improvement in the way patients and professionals measure, track and analyse glucose levels._


Due to business expansion and growth, we are seeking an experienced and innovative
Marketing Manager (Primary Care) for our
Diabetes Care division which is responsible for our digitally led sensor-based continuous glucose monitoring technology.


In this critical and exciting new role, your focus is to develop and implement world-class primary care healthcare professional (HCP) end-to-end marketing, partner with our Commercial & Medical Affairs teams on HCP education strategies and commercialise partnerships with key partners.


Your responsibilities include (and not limited to):

  • Partner with ANZ Commercial, Sales, Training to align and implement primary care HCP marketing strategies that align to the Area/Global direction, brand road-maps, customer journeys and business plans
  • In partnership with Medical Affairs, Commercial & Sales, develop and implement best in class HCP continuing education and activation programs and related events/initiatives
  • Devise and drive marketing & commercial sensor technology strategies, plans, and tactics for Primary Care (incl. pharmacies) targeting General Practitioners (GPs), Practice Nurses, Practice Managers, Diabetes Nurse Educators (who work in Primary Care) and other relevant allied health professions
  • Define and drive the digital strategies for medical, websites and HCP websites/apps and work with the CRM marketing manager to drive direct to HCP CRM strategy

Who we're looking for:

  • Tertiary qualification Marketing / Business / Commerce / Management / Sciences
  • Minimum of 6 years healthcare marketing management with a predominant focus on primary care is essential:
  • Customer journey planning
  • Customer segmentation models
  • Medical device industry experience advantageous
  • Exceptional digital health literacy & digital marketing experience; excellent digital aptitude, confidence in operating digital health tools and digital business tools
  • A proactive and selfmotivated attitude, with a willingness to adapt to changing priorities and embrace continuous learning.
  • Can develop specific, valuable, innovative strategies and concepts that drive HCP recommendation and endorsement, while not losing sight of the commercial 'big picture'
  • A change agent that is motivated by delivering results
  • Excellent communication and strong interpersonal skills, with strong ability to influence and negotiate at all levels

Abbott provides some fantastic benefits for our employees, these include:

  • Leading Learning and Development opportunities
  • Wellness programs
  • Discounted share options
  • Being part of an organisation reputed to be a World's Top Employer recognised for our workplace culture that values healthy living, diversity and equal opportunity

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.
Abbott is committed to building a diverse workforce that values diversity across gender, age, culture, disability and lifestyle.


In order to be eligible to work for Abbott in Australia or New Zealand, you must hold current working rights with no restrictions for the respective country applicable.


We ask that recruiters respect our internal recruitment process and PSA panel by refraining from contacting us or forwarding unsolicited profiles.

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