Marketing Manager

2 weeks ago

Melbourne, Victoria, Australia The Hopkins Group Full time

The Marketing Manager ("MM") manages all areas of marketing for The Hopkins Group ("THG") and related brands and businesses, which includes managing digital marketing budget, planning and overseeing marketing events, managing website content, creating and organizing marketing collateral, coordinating campaigns, lead generation, coordinating communication to THG clients and marketing research.


REPORTING RELATIONSHIP


The Marketing Manager reports directly to the Managing Director and has a close working relationship with The Hopkins Group Leadership Team.


SPECIFIC ACCOUNTABILITIES & RESPONSIBILITIES
With client experience and lead generation front of mind, the main responsibilities of the MM include, but are not limited to, the following:

  • Contribute to the preparation and execution of the THG Strategic Plan, including the marketing plan and quarterly campaigns
  • Active member of The Hopkins Group Leadership Team
  • Management of the Marketing business unit budget and the budget for specific projects, including analysis of results and advising on areas where improvement might be made
  • Develop and execute campaigns to support business unit initiatives and help them reach targets. This will include taking a lead role in the delivery of an exciting and significant campaign for a new target audience which is imminently due for launch
  • At all times be well presented, courteous, enthusiastic and professional
  • Mentor and manage the workflow of the marketing team, which currently includes a Marketing Coordinator and Content Producer, with a desire to employ a CRM administrator
  • Develop and prepare marketing proposals, strategies and campaigns (traditional, digital and social) with the various THG businesses, as required, and manage the execution thereof
  • Deliver communications to staff, the Leadership Team, the Executive Board and other stakeholders in relation to campaign launches, presentations, staff engagement and newsletters
  • Source and maintain strong business relationships with external stakeholders in order to achieve the highest quality service and outcomes at the best prices
  • Collaborate with business unit leaders to develop, implement and execute initiatives to continually improve the client and referral partner experience from lead generation to on boarding and ongoing management
  • Develop and implement client journeys and engagement initiative and nurture lead channels
  • Develop and execute initiatives to leverage from THG's CRM for effective campaign marketing
  • Manage the content calendar and, in conjunction with THG businesses, create relevant, regular and timely content in various formats including blog posts, social media, video production, white papers and brochures.
  • Manage, develop and implement initiatives to grow social media presence
  • Implement and manage SEO, SEM and Google AdWords analytics for online activities and business websites, suggestions for ongoing improvement and refinement of PPC and spend
  • Oversee the maintenance of all THG supported websites
  • Keep up to date and knowledgeable on digital and social marketing trends and topical property or financial matters
  • Comply with THG business systems and processes with regard to all activities
  • Be an active and punctual member and contributor to training, team meetings and firm wide activity, including events which may be outside of normal working times
  • Comply with the THG Style Guide and visual identity, and encourage its use and compliance with other staff members throughout THG
  • Comply with all policies and procedures regarding OHS

THE HOPKINS GROUP PHILOSOPHIES, GOALS & OBJECTIVES

  • A sound knowledge of the THG Communication Strategy, and the manner of how THG communicates to our audience, is essential

QUALIFICATIONS/EXPERIENCE/KNOWLEDGE

  • Tertiary qualifications in Marketing and/or Communications essential
  • Minimum three years demonstrated success as a Marketing Manager or similar in a corporate environment (property or finance industry experience looked upon favourably, but not essential)
  • Demonstrated ability to not only manage, but also be handson in daytoday execution
  • Demonstrated account time management experience essential in the management of conflicting demands, prioritisation and multitasking
  • Demonstrated experience in digital marketing, lead generation and project management
  • Experience with Content Management Systems (CMS) (Salesforce highly favoured)
  • Demonstrated Social Media management and advertising experience in various platforms, including (but not limited to) Facebook, LinkedIn, Twitter, and YouTube
  • Demonstrated design software experience, including Abobe InDesign, Illustrator and Photoshop
  • Innovative, highly motivated with the ability to work effectively in a team and individually
  • Event planning and management experience required
  • Experience in management of a CRM (Salesforce highly favoured)
  • Excellent communication skills
  • Proficient in MS Offi

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