CRM Marketing Specialist

2 weeks ago

Greater Adelaide SA, Australia G'day Group Full time
Discover the next chapter in your career

  • Fun, energetic and open culture with great discounts for you and your family
  • Career Development Opportunities Across our Growing Network

About Us
The G'day Group is one of Australia's leading and fastest growing tourism companies.

With 300+ properties, and a portfolio that spans from holiday parks to some of Australia's most iconic and internationally renowned properties, we are the largest regional accommodation group in Australia.


The business has an enviable portfolio of brands, including 85+ owned and operated parks and resorts (Discovery Parks), 220+ licensed independent parks (G'day Parks) and 230K G'day Rewards members.


This is an opportunity to grow your career within one of Australia's biggest and most progressive tourism marketing teams, with benefits that include flexible working arrangements, wellbeing initiatives, training and a fantastic workplace culture.


The Role


As the CRM Marketing Specialist you will be responsible for overseeing the design, delivery and optimisation of key customer lifecycle campaigns designed to uplift customer experience and drive commercial outcomes.

You will manage end-to-end activities, from building audience segments through to implementation of our tactical campaign and automated journeys.


You will be strategic, agile and customer first, with proven experience in using data to drive innovative campaigns that deliver conversion and retention uplift.


This is an opportunity to join one of South Australia's fastest growing Marketing departments with plenty of opportunity for growth and development.


The role will require you to:

  • Develop the campaign strategy for Discovery Parks & Resorts lifecycle programs
  • Leverage insights for improved conversion within key markets
  • Ideating, writing and executing seamless and effective customer journeys to drive acquisition, optimise retention and develop lifetime value
  • Audience management / segmentation and campaign optimisation; reviewing performance of cohorts within behavioural / triggerbased campaigns and automated journeys

Your Experience


To be successful in the role you will ideally have Tertiary qualifications in Business, Marketing, Communications, or a relevant discipline.

You will be strategic, customer focused and understand the importance of analytics. You will be technologically savvy with an ability to optimally operate multiple programs concurrently.


You will consider your communication skills, both written and verbal, one of your strengths and pride yourself on your stakeholder engagement skills.

You will thrive in a fast-paced and outcome focused environment and have a can-do attitude.


You will be naturally curious and possess a high level of energy, self-motivation, autonomy, initiative and flexibility to be successful in meeting the business demands at G'day Parks.

Your naturally upbeat and open style will fit our cultural values.

G'day Group is a dynamic company with an energetic 'market disrupter' reputation. If you are passionate, adventurous, and ready to hit the ground running, we want to hear from you. Discover more to life - APPLY NOW

Discover more to life - APPLY NOW

Benefits

  • Health and Wellbeing
  • Flexible and hybrid working arrangements / Employee Assistance Program / Discounted private health cover / BeWell Training Program / Weekly yoga and walking group / Free annual flu vaccinations


 Leave Policies
  • Parental leave / Volunteer leave / Study leave


 Professional Development
  • Leadership programs / Support of external training courses / Reimbursement of professional memberships


 Employee Savings
  • Discounted accommodation and experience rates / Salary packaging / Discovery partner discounts/ Free G'day Rewards membership / Loyalty recognition benefits

Our ESG Statement


The G'day Group acknowledges the increasing global expectation to demonstrate our approach to Environmental, Social and Governance (ESG) risk factors and sustainability in our daily operations and ongoing decision making.

Our five-year ESG strategy is evolving to ensure we are committed to growing with care through supporting our people, giving back to the communities we operate in, and protecting our environment.

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