Communications Officer

1 week ago


Melbourne, Victoria, Australia Creative Natives Full time
CANCER CONTROL CAMPAIGNS &

COMMUNICATIONS

Approved
by:

Mark Jackaman

Document ID:
tba Created

by:

A
Johnson Version: 1.0 Approval date: January

2023

Review due:
N/A contract role

STRICTLY CONFIDENTIAL | Page 1 of 4

POSITION DESCRIPTION
Cancer Council Australia is the leading national non-government cancer control organisation. We develop

and promote independent, evidence-based policy and information on cancer prevention, detection,

treatment and care.

We support our members, the eight state and territory Cancer Councils, to:
undertake

and fund cancer research; prevent and control cancer; and provide information and support for people

affected by cancer.

JOB TITLE:
Communications Officer

DIVISION:
Cancer Control

Campaigns and

Communications

LOCATION:
Sydney

STATUS:
Full time

REPORTS TO:
Media and Communications Manager

HOURS:
35 hours per

week

POSITION NO:
Private Clerks Award - Level 4

LAST UPDATED:
11 January 2023

Organisational context

As Australia's leading cancer charity, Cancer Council unites the community, provides support, invests

in research and saves lives. We are proud to work across all stages of the cancer journey from

prevention to end of life.

Cancer Council Australia's key strategic priority areas are research, prevention, support, policy,

advocacy and sustainability.

Role description

The Communications Officer is part of the Media and Communications Unit and sits within Cancer

Council Australia's Cancer Control Campaigns and Communications Division. The primary role of the


Media and Communications unit is to promote Cancer Council's national cancer control messages and advocacy priorities to the Australian public via traditional and social media.

In addition, protect

and enhance Cancer Council's reputation as Australia's leading cancer charity.

The team is responsible for developing and implementing a wide range of communications activity

including PR & social media content, media relations, health information websites and publications.

The team also provides PR, social media and issues management support to the CEO, national

committees, and Policy Division.

CANCER CONTROL CAMPAIGNS &

COMMUNICATIONS

Approved
by:

Mark Jackaman

Document ID:
tba Created

by:

A
Johnson Version: 1.0 Approval date: January

2023

Review due:
N/A contract role

STRICTLY CONFIDENTIAL | Page 2 of 4

The role sits within the media and communications team and is responsible for ensuring effective

cancer control messaging across earned media and social channels. The primary purpose is to engage

our community, effectively communicate Cancer Council priorities and build Cancer Council

Australia's public profile.

Primary Accountabilities

understanding of how to land our narrative in media. In addition, their strong storytelling abilities

should extend to social media:

  • Key media tasks include responding to reactive media requests, developing proactive media
activity plans, pitching media stories for large scale campaigns and always on activity,

drafting media materials and editorial and briefing spokespeople.

  • Key social tasks include implementing the social media strategy, developing innovative social
media content briefs and basic content, analysing social media insights to inform activity,

reporting on outcomes and identifying potential social media issues to mitigate risk.

Other Accountabilities

  • Respond to daytoday media requests, adding value wherever possible to exceed media
expectations.

  • Proactively engage with a wide range of media to secure opportunities for comment,
interviews, and other coverage.

  • Foster and maintain relationships with key media.
  • Contribute to the development of and execute media strategies and national PR activity in
liaison with state and territory communications staff to ensure a coordinated approach and

consistent national messaging.

  • Provide reports and analysis of the success of major media launches and campaigns.
  • Brief Cancer Council spokespeople for interviews and source required research papers, articles
etc.

  • Assess and mitigate risk in all media approaches.
  • Support the Senior Media & Communications Manager and Media and Communications
Manager in management of media issues.

  • Write/edit/proof media releases, editorial, opinion pieces, blogs, copy for websites, brochures,
flyers, publications and speeches.

  • Work with the marketing and content teams to identify opportunities to support media
activity through integrated channel content, and vice versa.

  • Development of social media plans across all channels aligned with Cancer Council's mission
work and campaigns - including Facebook, Twitter, Instagram and LinkedIn (as well as other

channels as they are adopted).

  • Create digital content briefs for social media channels which may include videos, blogs,
photos, personal cancer stories, infographics etc.

CANCER CONTROL CAMPAIGNS &

COMMUNICATIONS

Approved
by:

Mark Jackaman

Document ID:
tba Created

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