Paid Search Manager, Flex

1 week ago

Melbourne, Victoria, Australia Amazon Full time

DESCRIPTION

What is Amazon Flex?

With Amazon Flex, individuals can now be their own boss delivering Amazon packages. Amazon Flex is powered by a mobile app that works in concert with our advanced systems that allows delivery partners to on board, schedule delivery times, guide them through their deliveries with in-app, and more. The approach and technology are nothing short of disruptive, and promise to challenge traditional approaches, and change the way the industry operates.

Job Description

Reporting to the Head of Marketing AU, you will be responsible for the planning, implementation, management and ongoing optimisation of paid search campaigns to deliver on new account goals by region. You will collaborate with SEO to ensure a holistic approach to search.

With your ability to deliver results and bias for action mindset, you'll play a key role as part of a performance team, that ensures we have recruited enough delivery partners to fulfill Amazon's promise in getting packages to customers. You are analytical and have a good eye for detail, and are a seasoned expert in driving audience via paid search campaigns.

Our team operates out of our fabulous CBD office conveniently located near many transportation.

Amazon offers employees a competitive remuneration package, including participation in the company stock plan as applicable. We also look after our people with benefits, such as subsidized private health insurance, superannuation and paid parental leave options, amongst others.

Key job responsibilities

• Develop and execute Amazon Flex's paid search strategy to achieve new account goals in each region.

• End-to-end management of paid search campaigns, from budget allocation to ad creation, targeting, and ongoing optimisation.

• Conduct analysis of varied data sets to identify key trends, insights, and opportunities for optimisation.

• Build and execute an ongoing experimentation plan to validate hypotheses and recommend performance optimisations that lead to achieving maximum ROI.

• Partner with SEO to ensure a holistic approach to search.

• Collaborate cross-functionally with the broader marketing team and other stakeholders to develop compelling marketing assets and messaging that resonates with our target audience.

• Monitor and report on key paid search metrics including traffic, leads, new accounts, CPA, conversion rate.

• Provide input to forecasting, goaling and weekly reports, highlighting key metrics, trends, and actionable recommendations for improvement.

• Keep up to date with the latest advancements in paid search and performance marketing strategies, product updates and industry best practices.

We are open to hiring candidates to work out of one of the following locations:

Melbourne, VIC, AUS | Sydney, NSW, AUS

BASIC QUALIFICATIONS

4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Deep understanding of digital marketing channels, platforms, and best practices, with hands-on experience managing campaigns in Google Ads
- Familiarity with digital marketing metrics including CPL, CPA, CPC, CPM, LTV and ROAS

PREFERRED QUALIFICATIONS

Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Comfortable with some ambiguity, and ability to work independently
- Verbal and written communication skills; ability to write succinct and compelling activity performance reviews and recommendations
- An ability to collaborate cross-functionally, ensuring effective communication with internal teams and external agencies/partners

Acknowledgement of country:
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

IDE statement:
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer, and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected attributes.

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