marketing manager

2 weeks ago


Melbourne, Victoria, Australia Kathmandu Full time
Kathmandu Marketing Manager - Personalisation & Automation

About Kathmandu...
Kathmandu is a global outdoor lifestyle brand originating in Aotearoa New Zealand, driven by a passion for the outdoors. The company's mission is to enhance the world's wellbeing by encouraging people to immerse themselves in nature. Nature has a profound positive impact on individuals, making them happier, more open, and free. Kathmandu focuses on producing sustainable outdoor gear to connect people with nature more frequently.

A little bit about the role...
The Marketing Manager - Personalisation & Automation position involves creating and implementing marketing strategies to elevate customer engagement and foster business growth. By utilizing advanced CRM tools and marketing automation techniques, the role aims to personalize customer experiences and enhance the customer lifecycle across all platforms. Core responsibilities include identifying crucial moments in the customer journey to boost engagement, purchase frequency, and customer loyalty.

Key day-to-day responsibilities of the role:

  • Lead a team of skilled professionals promoting collaboration and high performance
  • Develop and execute a personalized strategy aligned with customer needs and business objectives
  • Prioritize and manage personalization use cases effectively
  • Optimize marketing automation tools and loyalty management systems
  • Stay updated on the latest MarTech trends and best practices
  • Collaborate with IT and vendors to ensure alignment with team objectives
  • Drive innovation and campaign efficiency through A/B testing and analysis
  • Report insights and performance metrics to senior stakeholders
  • Manage the personalization budget and contribute to planning

What we are looking for...
The ideal candidate holds tertiary qualifications in Marketing, Business, or related fields. They should have a proven track record in growth marketing within an omni channel environment and expertise in personalization & automation strategies. Leadership experience in CRM and loyalty management is crucial, along with proficiency in executing CRM activities and analyzing campaigns. Understanding marketing technology and system integration is key.

If you're ready to join us on our mission, submit your application by clicking the link below. Review of applications will start promptly. Kathmandu values diversity, inclusivity, and equity in the workplace.



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