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SEO Copywriter

3 months ago

Sydney, New South Wales, Australia Bluefin Resources Full time

FMCG:

-
Develop the SEO content strategy:


  • $150,000 + super

About the Company

Day to day activities

  • Create and manage SEO content strategies to meet marketing goals
  • Research keywords and understand customer pain points to inform content creation
  • Ensure consistency of brand voice, tone, and style across all content
  • Monitor current topics and adjust SEO content strategy as needed
  • Provide training and guidance to staff on creating optimized content
  • Monitor and analyze key metrics to identify successes and opportunities for improvement
  • Analyze and make recommendations to improve the user experience of our website
  • Regularly review and update website content for accuracy and currency
  • Adhere to compliance obligations and report any concerns or conflicts of interest.
  • Tertiary qualifications in Marketing, Communications or a related discipline (preferable)
  • 35 years of experience in a SEO content marketing role, with a successful track record of developing and implementing content marketing strategies
  • Deep understanding of optimizing content for SEO and driving conversions
  • Comprehension of digital platforms and new media trends
  • Datadriven approach to support theories and identify opportunities
  • Creative writing skills for developing effective messages across digital and social media platforms
  • Strong verbal and written communication skills
  • Ability to manage competing priorities and multitask
  • Proactive approach to bringing new ideas
  • Experience managing and delivering projects and campaigns endtoend
  • Ability to work effectively as a team member or independently with high levels of initiative, judgment, and independence
  • Experience using Marketo, Magento, Google Analytics, SemRush, and other contentrelated technologies
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