General Manager Product

2 weeks ago

Sydney, New South Wales, Australia News Corp Australia Full time

Reporting to the Managing Director, The Australian, NSW, ACT & Prestige Titles, which includes mastheads: GQ, VOGUE, VOGUE LIVING and more.

Vogue is a global powerhouse and the most influential voice and authority on fashion and culture. Throughout its history, Vogue has both reflected and influenced social and cultural changes in Australian society.

This role is responsible for the development of the audience and commercial strategy to deliver audience and revenue growth objectives for The Australian and Prestige Titles.

For over half a century, The Australian has been the country's most trusted source of news, insight, analysis and opinion keeping the nation accurately informed about issues that matter.

The role is responsible for the initiatives, partnerships, commercial content solutions and product development best practice to deliver on the strategy and optimisation of brand and commercial performance.


What's the role?

  • Responsible for brand budgets via the management, performance and profitability of brand products (existing and new) and ensure incremental improvements to drive performance outcomes
  • Support the Brand and Audience growth strategy by ensuring brand sponsorships/partnerships drive profitable revenue through consumer or client
  • Maintain and report on all revenue tracking for brand products and networks, competitive revenue, including yield and profitability and market share, plus ROI tracking on sponsorships and partnerships
  • Tracking product success via revenue booked and developing gap to budget initiatives to ensure delivery of budgets
  • Diversify revenue streams beyond traditional advertising, including consumer revenue, marketing services, content partnerships and ecommerce
  • Actively pursue new partnerships with external businesses to drive brand and campaign reach with limited budgets. Maximising audience in reach, frequency and engagement
  • Ensure that all marketing plans, campaigns and initiatives are based on clear accountabilities, data, targets and analysis
  • Advocate for productivity and performance in Commercial Integration and Marketing, focus on delivering against targets & influence time and resources appropriately across all brands to improve performance
  • Develop a sponsorships/partnerships strategy that is anchored in supporting our Brand and Audience growth strategy
  • Identify new sponsorships/partnerships that deliver across our core business units of client and consumer revenue/editorial & content and subscription reward.
  • Ensure sponsorships/partnerships are designed to deliver a clear brand communication strategy that promotes the values, tone and positioning of the brand.
  • Ensure that sponsorships/partnerships agreements are nurtured to maximise the business potential of the relationship for both parties.
  • Work with sales and editorial teams to identify opportunities to leverage off relationships with external parties to execute marketing opportunities for the brand.
  • Work with key stakeholders, including Commercial Integration and Events and Experiences to develop commercially sound sponsorships/partnerships agreements and collectively ensure execution of deliverables.
  • Leverage the new Product Development Process for major partnerships, sponsorships and events
  • Practice the five 'Common Practices' as a model for Ways of Working with critical stakeholders across the operating model
  • Manage brand product calendar
  • Retire products when no longer adding value to NCA
  • Lead and develop business cases to justify new products for approval by the Product Review Forum and Investment Committee. (With the commercialisation done in partnership with CI)
  • Work with the Audience and Brand Growth Team & Growth Intelligence Centre to develop and test new product ideas
  • Collaborate with peers ensure all stakeholder input is considered and tested in Cross-Functional Collaboration Forum
  • Identify new products that fit with the Audience and Brand Growth Strategy.

Who you are

  • University degree in business, advertising or marketing
  • More than 510 years of leadership experience to provide guidance to others regarding work related systems, processes and challenges
  • Strong awareness of your impact on others and a proven history of adapting your leadership style as needed to create optimal people and performance outcomes
  • Experience in leading and managing integrated marketing teams with a proven track record in delivering client and business objectives.
  • Experience in managing multiple work streams/projects at one time in a fast pace and at times ambiguous environment.
  • Experience in developing commercial marketing solutions/product initiatives that are anchored in client need and drive revenue growth.
  • Experience in client, agency business planning, market pitching, securing market share and building Clevel and senior executive relationships.
  • Experience in driving productivity within teams and can enforce policies and processes to maximise

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