Head of Marketing Australian Retail Success Story

1 week ago

Sydney Olympic Park, New South Wales, Australia iknowho Full time
Australian retailer in the food / grocery sector.

  • 4 days in the office | One day from home
- $200kinc super

A rare opportunity exists for a Head of Marketing with this well-known

Australian retailer in the food / grocery sector.
***We are looking for a

Head of Marketing with

integrated marketing skills, an energetic, 'can do' and pro-active approach. You'll be a natural leader who's both willing and able to roll up your sleeves.

Reporting to the CEO, and

leading a lean marketing team of 4, your focus will be to develop & execute both brand & tactical campaigns that deliver against the business strategy and vision. You'll work to develop integrated customer growth plans to acquire new customers and grow existing share of wallet.

As a lean business, you will be expected to do more with less.
Working with the CEO you'll establish annual

budgets for all marketing and digital campaigns to achieve measurable ROI. You'll stay up to date with the industry trends, shopping behaviours and key drivers for current and potential customers.

You'll work with and influence

stakeholders across our business to deliver a calendar of brand programs, activities, campaigns and events across selected media and digital channels including digital, online, social and in-store and other customer touch points including products, store displays, merchandising, content, and signage.

As a

team leader you'll identify skill gaps and training requirements, foster, and build capability in the marketing team. You'll successfully coach, mentor and develop the marketing and digital team for now and for the future.

What you'll need to make the shortlist

  • Proven leadership track record in fast paced and everchanging retail or FMCG environment
  • Competitive mindset within your industry, completely aligned to meeting sales and revenue targets and growing market share
  • Ability to span high level strategy, major customer acquisition campaigns, and even Local Store Marketing initiatives all in the same day.
  • Solid experience developing campaigns to drive customer engagement, revenue and profit.
  • Advanced experience with media negotiations to amplify the media budget.
  • Understanding of the full customer journey, from search, to website/instore, to purchase.
  • Driven to succeed in a tough retail environment.
  • Highly interested and engaged with current and future digital technologies and utilising different digital marketing channels.
  • Proven success in leading, developing, implementing marketing and digital strategies within a
- controlled budget environment.

  • Demonstrated ability to lead, coach, develop and manage a team of marketing professionals.
  • Exceptional interpersonal, planning, management, and communication skills.
  • Proven success as a leader who adds significant value to an organisation, not just the marketing function.
Applications must close April 30th, 2023

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