Head of Marketing

1 week ago

Sydney, New South Wales, Australia BNP Paribas Full time

Build a positive brand perception of BNP Paribas Securities Services in Australia and NZ, by using the funnel to create brand awareness, understanding, favourability and advocacy.


  • Provide industry insights to clients, prospects, and market influencers as part of our longterm partnership approach to client relationships
  • Create memorable engagement opportunities
  • Create lead generation and client retention campaigns
  • Deliver a multichannel communication plan leveraging paid and unpaid media channels

What will you be doing?
Local marketing activities

  • Develop the annual marketing strategy including development of themes where we want a strong voice, allocation of budget to most appropriate channels to deliver meaningful value to the business
  • Implement the tactical activation of the plan to include a multichannel communication approach in line with regional marketing ambitions and approved by the regional head of marketing and communications for Securities Services.
  • Activities to ensure BNP Paribas has a compelling and highly visible story in Australia and New Zealand
  • Maintain relationships with external providers including trade media publications, suppliers and industry associations
  • Create engaging content for our clients and the market across the full range of channels (events, paid and unpaid media, support documents for sales teams
Advertising, events and sponsorship

  • Actively identify relevant opportunities to engage with clients and prospects (industry events, and create a calendar of BNP Paribas events)
  • Event management from speaker liaison to venue/IT management
  • Liaise with internal stakeholders on topics and speakers. Manage executive team's speaking engagements
  • Create content for preevent, event and post event promotion
  • Ensure delivery is ontime and to budget and meets predefined KPIs
  • Development of advertising for media and social media (primarily LinkedIn and trade publications)
Content and Media Relations

  • Identification of story angles, creation of press releases and use your good relationships with trade media journalists to create favourable coverage for BNP Paribas
  • Ensures there is a regular pipeline of thought leadership articles, news and announcements for external audiences including trade media publications in Australia & New Zealand to maintain brand visibility
  • Creation of client pitch books and marketing collateral (written, audio and video formats) for sales support
  • Creation of accountbased marketing campaigns for targeted prospects/clients
Online and social media marketing

  • Writing social media posts (LinkedIn and Twitter) in collaboration with the social media team outside Australia, to ensure the region is wellpresented and visible to clients/prospects
  • Work with global website team to drive and increase traffic to website.
Reporting and analysis

  • We are a team dedicated to continuous improvement to deliver value to the business. Therefore, the measurement of campaigns is critical to adjusting and improving our work.
  • Compile and interpret insights and data to measure effectiveness of campaigns
  • Monitor campaign performance data and maintenance of marketing metrics dashboard
  • Strict adherence to the bank's policies and procedures
Internal communications

  • Create internal communications plan and activation of the plan including management of location manager town halls, announcements to support projects, intranet articles to raise the visibility of the AU/NZ teams inside and outside of the region, creation of videos, etc.
  • Create visibility for global and regional leaders with local staff to create awareness and sense of engagement with global/regional strategic priorities

Critical skills required:

  • Proven project management capabilities, able to manage a range of stakeholders and sometimes tight deadlines when developing several initiatives in parallel be it client, industry or press events, publications, newsletters, etc.
  • Strong interpersonal skills to foster dynamic interactions and momentum with the client development and product teams, whose contributions are key to successfully execute any type of marketing and communications activities
  • Confidence interacting with multiple stakeholder across various levels of seniority
  • Highly organised with excellent attention to detail
  • Motivation and drive to see successful outcomes
  • Sound understanding of design and presentation principles including marketing in a digital world
  • Ability to adapt communications and to use new technology effectively

Experience and Qualifications required:

  • Financial services experience / interest, is highly advantageous
  • Creative and able to come up with new ideas in the face of challenges
  • Proactive, handson and positive attitude

PRIMARY LOCATION

AU-NSW-Sydney

JOB TYPE

Fixed Term

JOB

MARKETING

EDUCATION LEVEL

Bachelor Degree or equivalent (>= 3 years)

EXPERIENCE LEVEL
**At le

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