Marketing Manager

1 week ago

Sydney Olympic Park, New South Wales, Australia FVA Group Full time

Introduction:


At Fairview, we are passionate about the culture we have built and feel strongly that skills can be learnt but what is critical to the ongoing success and growth of the business is finding the 'right' mix of people who work cohesively together and lift each other up.


Our people are passionate about finding solutions, they look out for one another, believe strongly in building relationships and work collaboratively toward common goals.

We believe in staff development, creating pathways for progression and are committed to empowerment and autonomy for our people.


If you have the drive and determination to blaze new trails through innovation, understand the need for collaboration, are action-oriented and are not afraid to make courageous decisions, with customer satisfaction being at the core of everything you do, then Fairview can take you places.


Description:

About the Role


We are looking to engage a dynamic, driven, and experienced Marketing professional with the necessary qualifications to take on the role of Marketing Manager and join the high performing Fairview team.


With a preference for B2B experience, this role will suit established and passionate marketing professionals eager to take the next step in their career.

We are looking for someone who understands the why and how of marketing and has a proven track record of delivering short, medium, and long-term brand equity, market share and profitability.

The role requires a proactive and strategically minded team player who is not afraid to get their hands dirty.

Key Responsibilities

  • Create and deliver comprehensive strategic marketing campaigns to drive the generation of leads, revenue, brand equity and ultimately business growth
  • Build and manage relationships with external agencies and internal stakeholders
  • Execute with excellence the Fairview Marketing strategy ensuring a consistent look, feel, and voice across all channels and touchpoints
  • Analysis and reporting on marketing investments, ensuring that Marketing's contribution to the funnel is distinct and measurable
  • Analysis of market and consumer data to identify opportunities and deliver integrated activity plans
  • Management of Fairview's digital presence inclusive of the website and social media platforms ensuring they deliver an excellent customer brand experience, web architecture, functionality, and usability
  • Work with external agency on SEO/SEM KPI's and content marketing, leveraging monthly reports to optimise performance and user experience
  • Manage the conversion of MQL's to SQL's through the development of automated nurture journeys and workflows

Skills and Experiences:

About You

  • Bachelor degree in Business, Marketing or related field
  • Minimum 5 years marketing related experience
  • Demonstrated experience in positioning brand for advantage
  • Experienced in social media management
  • Excellent communication skills (both verbal and written), along with superior attention to detail
  • Highly motivated and dynamic lateral thinker
  • Construction Industry (preferred)
  • Experience using Salesforce and Hubspot (preferred)
  • B2B experience (preferred)

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