Frontline Brand Manager

1 week ago


North Sydney Council, Australia The Coca-Cola Company Full time

We are recruiting a Frontline Brand Manager to work in our Marketing team in Sydney, Australia, managing our portfolio of winning and growing brands.


The successful Frontline Brand Manager will:


  • Manage bottler/distributor alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, marketing investments, success metrics and activity calendars, including Innovation projects and campaigns) in partnership with Local Commercial team and Franchise Leadership.
-
Work closely with regional category teams and provide market input to ensure multi-country brand programs, innovation projects and the overall brand strategy meet local needs.
-
Input into End-2-End consumer & shopper engagement strategy and
identify country-specific
engagement opportunities
-
Actively work on country market development to ensure the right implementation of projects.
-
Manage brand activation & Integration at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets)
-
Lead transcreation, localization and
real-time amplification of Integrated Marketing Experience (IMX) within the country, working directly with agencies partners across ATL & BTL.

  • Support the System in
    Customer & Shopper marketing agenda
    , maintaining strong relationships with key customers
    .

Experience required:

  • Significant
    marketing experience (46 years)
  • Direct experience with
    marketing activation
-
Business, commercial, and financial acumen

  • Experience working in
    crossfunctional
    incl. key account teams and crossgeographical teams.**
    Preferred but not essential strong experiential/sampling background

Work Focus

  • Ability to provide
    countryspecific input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader Organization Unit (OU) strategy, as necessary
  • Ability to
    develop relationships with key bottlers and ensure alignment and buyin on mkt agenda
  • Ability to lead
    negotiations and alignment with key stakeholders
  • Ability to coordinate & integrate
    full details (calendars, resources, metrics) of local activation with Bottlers and agency partners
  • Ability to identify needs for
    campaign
    localization or customization as necessary within the defined strategy and execution of these transcreations with agency partners.

Communication Focus

  • Role will interact frequently with Franchise leadership teams, Channel & Commercial team, Bottlers and external parties (activation agencies, media)
  • Role will also require regular communication with OU Category Teams, OU Front-Line Marketing Lead, OU IMX team

Skills:

Media Planning; Influencing; Sponsorships; Local Advertising; Shopper Marketing; Brand Strategy; Marketing Activation; Consumer Segmentation; Competitive Assessments; Creative Briefs; Digital Media Strategy; Marketing Strategies; SWOT Analysis; Brand Positioning; Social Media Strategies; Problem Solving; Media Planning Buying; E-Marketing; Brand Architecture; Channel Management; Team Management

Our Purpose and Growth Culture:


We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.

We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves.

We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve.

We believe that our culture is one of the reasons our company continues to thrive after 130+ years.

Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.



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