Brand Manager, Kinder

1 week ago

North Sydney Council, Australia FERRERO Full time


Job Location:

North Sydney:
Sydney

Company description:


Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise.

As the love for our brands continues to grow, so too does our global reach.

Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world.

The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of.

Join us, and you could be one of them.

Diversity Statement:


Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities.

We believe all of our people are equally talented in their own way.

In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero.

The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

The role aims to contribute to the large portfolio of Kinder Bueno, Kinder Chocolate, Kinder Happy Hippo, Kinder Tronky and drive the implementation of the Kinder brand marketing strategy including definition of the marketing mix, marketing tools, consumer target groups and communication plans, pricing and other aspects of a big and iconic brand

Main Responsibilities:

  • Strategic planning: lead the +1 year horizon process of Brand Plans, annual marketing activity calendar, media brief and A&P budget, based on a deepdive analysis of the portfolio, brand KPIs, and category opportunities
  • Activity grid: create meaningful marketing activities based on category & consumer drivers, barriers, market trends, target audience understanding (insight, tension, brand response) and execute end to end, perform postcampaign analysis
  • Communication: ensure relevance of local ATL & BTL communication by leveraging on Global assets or leading local developments, monitoring efficient investment of A&P budget with the right expected impact on brand's image KPIs
  • Innovation: lead the launch plans development and implementation of innovations, ensure crossfunctional reply on potential longer term innovations business case when requested by Global marketing team
  • Business performance: in collaboration with the other functions ensure complete business monitoring (sellin, sellout, media, consumer, and brand image KPIs). Understand the business and competitive environment, recommend corrective actions for YTG or Y+1 to achieve financial goals, SOM and brand image KPIs
  • Range architecture: work closely with Category, Global Marketing teams to ensure the right performing range for different brands
  • People management: coach and develop a team member to reach business and individual goals, ensure growth and professional development
  • White spaces: be curious and proactive in investigating market opportunities to identify gaps and potential new source of growth
  • Financials: ensure continuous monitoring and improvement of the profitability, manage P&L, lead broader Kinder A&P process definition and monitoring
  • Relationship management: effectively collaborate with other internal stakeholders locally(Sales, Category, Retail Activation, Finance, etc.)
and globally (Regional and Global Marketing), and external agencies (creative, media)
Who we are looking for:

  • University degree, tertiary qualifications in business or marketing is necessary
  • 7+ years of relevant experience in FMCG Brand Marketing, previous cross functional experience in Category or Sales is not mandatory but would be a plus
  • Understanding of Australia market, consumers and FMCG dynamics
  • Solid marketing fundamentals and project management skillset, understanding of traditional and digital media, experience of brand campaigns/implementation and analysis
  • Strong analytical skills and cognitive thought, with management of scan data and consumer research
  • Commercial mindset and business acumen, ability to collaborate across functions and with multiple stakeholders. Good ability to collaborate crossfunctionally
  • Budget Management, P&L exposure required
  • Excellent project management skillset, ability to work on multiple projects at the same time, agility and capability of adapting / multitasking
  • Great interpersonal and communication skills, advanced time management and organizational skills
  • Ability to perform as a team player with a strong wish to learn and grow, and be an independent and autonomous selfstarter
  • High sense of responsibility and proactivity, anticipation of issues and proposal of solutions
  • Strong presentation and business writing skills
  • Previous people management experience is considered a plus

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