Marketing Campaign Manager

1 week ago


Melbourne, Victoria, Australia Planit Testing Full time

Description:

Responsibilities:

  • Test digital campaign effectiveness and track key marketing KPIs including impressions, engagement, MQLs, SQLs and pipeline

Mandatory Skills & Experience:

  • Experience with Pardot is preferred but not essential.
  • Experience with at least one marketing automation platforms is required (HubSpot, Eloqua, Marketo etc).
  • Familiarity with CRM systems (Salesforce preferred) and integrating Pardot with customer data.
  • Proven track record with managing and executing a variety of digital campaigns, including online advertising, social media, ABM campaigns, webcasts, podcasts etc.
  • Familiar with 3rd party webcast hosting tools such as On24, BrightTALK, MSFT Teams Webinar or other platforms
  • Experience working with B2B Media Marketing agencies
  • Familiarity with different social media platforms for business, such as LinkedIn.
  • Analytical mindset with the ability to interpret data and make datadriven decisions.
  • Strong project management skills, with the ability to prioritize and manage multiple tasks and deadlines.
  • Selfmotivated, proactive, and detailoriented with a passion for continuous improvement.
  • Bachelor's degree in Marketing, Communications, or a related field (preferred).

Benefits/Culture
We believe in fostering a culture where our people are rewarded for the work they do and looked after from their first day at Planit

  • Hybrid work environment.
  • Joining an organisation where innovation is at the heart of what we do
  • Career development initiatives in place so you can be your best self Wellness activities, staff discounts, free LinkedIn Learning licenses, referral bonuses, car leasing options and much more

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