Product Marketing Lead

1 week ago

Brisbane, Queensland, Australia DDLS Australia Full time
We are Lumify. Together, we are shining a light on future learning.

We are the best-in-class, vendor-certified, IT training for businesses.

We are Lumify
It's not a word you'll find in the dictionary, but it's a word that means a lot to us. We define Lumify as the process of illuminating lives through learning. It's about striving to be smarter, to do better, to go further, and to shine brighter. Our purpose is to turn change into opportunity by upskilling the world for tomorrow.


From first-time students to career-changers, upskillers to promotion-seekers, and support techs to CTOs, we encourage modern learners to embrace change and turn it to their advantage.

We empower them to decide when and how they learn.

_Winner of Employer of Choice in the Australian Business Awards 2023 and Winner of Best Place to Work in the AFR Boss Awards 2023._

What's the opportunity?
Spearhead all marketing efforts for Lumify products. Deeply understand the target audience's everyday challenges and succinctly explain how our product helps solve customer problems.


The product and campaign marketing lead is responsible for achieving product marketing goals and leading product campaigns across all our businesses, markets and brands.


  • Role will ideally commence January 2024._

What will you do?
Strategic thinking; must be able to plan and strategize initiatives with a long-term view;
Responsible for overseeing the creation and promotion of key products i.e. courses and learning programs across B2B and B2C segments;
Provide a voice for the product outside of the company - help audiences understand how Lumify's value proposition is relevant to them;
Keen understanding of audience personas, in-depth knowledge of relevant courses and their USPs;
Acquisition - bring awareness about courses through content such as blogs, eDMS, white papers, e-books and social media;
Ability to lead multiple campaigns concurrently; work with many brands and vendors in the portfolio to drive successful outcomes;
Engagement - build trust and create conversations with potential customers through events, campaigns and specific call to action;
Conversion and retention - convert prospects to customers and solidify relationships with existing customers;
Developing engaging marketing programs that will reach the target audience for each product and inspire an increase in sales revenue;
Lead sales enablement programs for products - ensure sales teams are fully equipped with information and assets to support decisions from customers;

  • Deliver product marketing programs that consistently generate new, high quality leads for our group.

What have you accomplished?

Experience:
A minimum of 7 years in product marketing within technology or training.

Leadership:
Demonstrated people management experience.

Stakeholder Management:
Proven ability in effectively managing diverse stakeholders.

Project Management:
Exceptional project management skills.

Digital Marketing:

Proficiency in digital marketing; familiarity with Dynamics 365 as a CRM and Dynamics Insights as a marketing automation platform is advantageous.


Analytical Skills:
Ability to dissect and interpret data for informed decision-making.

Market Exposure:
Experience in both B2B and B2C marketing landscapes.

Event Management:
Successful track record in event management with a focus on achieving and exceeding KPIs.

Why are we the right fit for you?
Generous remuneration

We are flexible; with our hybrid model, you can choose to work in any campus, or split your time between the campus and home

We are learning obsessed; attend all our courses at your fingertips free of charge

We are people centered; access products, tools, resources and leave to keep you and your family happy and healthy

We are change makers; we operate collectively under 5 impact areas of people, customers, governance, environment and community

  • We celebrate you; our people do incredible work and deserve great rewards
Lumify's culture is driven by a shared passion for change. Nothing stands still in the world of technology, and nor do we.

About Lumify Group
With over thirty years' tech expertise under our belts, we're the original early adopters.

We're on a mission to narrow the digital skills gap:
to equip people with the expertise and knowledge they need to flourish in a future where technology rules.


Through our three core brands - Lumify Learn, Lumify Work and Lumify People - we're able to deliver on the full spectrum of IT training.

So no matter what your skillset, where you are in the world, or how you prefer to learn, we can make it happen.

At Lumify, we transform our team and supercharge our own careers.

We recognise incredible achievements, we invest in the hard and soft elements of professional development, and we help you go further, faster.

If that sounds like something you'd like to be a part of, we'd love to hear from yo

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