Manager Brand and Product Marketing

Job Description - Manager Brand and Product Marketing SO)

Job Description

Manager Brand and Product Marketing (

Description

RACQ has grown to become Queensland's largest club with 1.7m members, and as our world around us evolves, we stand ready to support Queenslanders through their next significant shift: the transition to clean and renewable energy on the roads and in their homes.

Our purpose is to drive a positive future for all Queenslanders. It's core to all we do – and we're seeking a talented brand and marketing leader inspired to do the same.

In this newly created role, reporting to the General Manager Marketing, Membership and Digital, you will be responsible for RACQ's marketing, advertising, and media strategy across the group.

In the fast-evolving landscapes of roadside assistance, insurance, and banking marketing, you will contribute to, and shape transformative changes driven by technological, regulatory, competitive and consumer behavioural shifts.

In alignment with the Group's business performance objectives, you will lead a team of subject matter experts to enable member and commercial outcomes.

Key Responsibilities

Overall

• Brand strategy, design, and governance.
• sponsorship and marketing partnerships strategy and execution.
• Product marketing strategy, production, and execution.
• Delivery of acquisition/growth outcomes.
• Paid channel management and optimisation.
• Agency (Media, Creative and Activation) partner relationship management and negotiation.

More about this opportunity

• Enable and provide key support to develop RACQs marketing and brand strategy designed to deepen our relationship with members and build demand to achieve our business objectives and key performance measures.
• Lead the delivery of the group-wide campaign and media approach to support brand and our diverse products and services in market.
• Driven by a deep understanding of RACQ's brand and various customer segments and committed to leading your team to produce market leading campaigns to drive awareness and consideration.
• Collaborate with colleagues across Marketing and Membership, Strategy and Culture, Member Engagement, Finance, Technology, and Analytics on programs of work to develop, test and implement relevant member experiences that deliver marketing results.
• Lead a team responsible for the planning and implementation of end-to-end multi-channel marketing campaigns to ensure data/insights-driven and member-centric results for the insurance, bank, and assistance businesses.

People

• Lead and inspire a highly effective and motivated team to execute marketing campaigns that deliver business results within scope and timelines.
• Provide effective staff management, mentoring, coaching, training, and career development planning and guidance to direct and in-direct reports across the team.
• Lead the engagement with relevant group functions for the Marketing and Membership division to form a dep understanding of their business goals, priorities, and roadmap, connecting them with the relevant teams with Marketing and Membership to help them to achieve their objectives.
• Manage day to day relationship with our Advertising and Media Agencies.

Process

• Conduct ongoing brand, competitor, and advertising analysis.
• Manage brand approvals, brand guidelines, RACQ's external communication and marketing approval framework and relevant regulatory compliance obligations.
• Actively manage the RACQ brand architecture and guidelines including positioning, creative platforms, brand integrations and brand assets.
• Develop and manage RACQ sponsorship marketing strategy to drive commercial outcomes.
• Lead the team to maintain an efficient and effective work practice; compliance with approved Group policies, procedures, and industry regulations; alignment with key business departments including Legal, Compliance, Distribution, Analytics, Advocacy and Product teams.
• Responsible for the management of our group wide marketing budget to ensure effective spend, forecasting and reconciled monthly.

What will it take to make an impact?

As a values-based leader with a track record in driving strategic and measurable outcomes, you are bold, dynamic and thrive on a change agenda.

• A university degree in a relevant study area.
• 10+ years relevant experience.
• Considerable experience in Brand Management, Marketing Strategy, Campaign Management, and marketing production environment.
• Strong currency with marketing strategy, trends, and industry knowledge.
• Demonstrated people leadership and marketing team management
• The ability to connect with people, influencing and partnering authentically and persuasively with leaders and colleagues to identify solutions and change behaviour.
• The curiosity to seek out external best practices and trends to remain dynamic and progressive in thinking and approach.
• Experience embedding brand across the organisation, providing advice, guidance, and leadership on brand as a strategic enabler.
• Demonstrated experience in production management processes, resource allocation, and project management.
• Experience in managing marketing activity in a high-volume business across diverse channels, including print, online, radio and TV production.
• Agency and Partner Management.
• Proven ability to deliver results.
• Strong experience in production management processes and project management.
• Demonstrated experience in Finance and/or Insurance industry.
• Demonstrated experience in customer experience and insights.

Why join RACQ?

It is an exciting time to be part of RACQ as we continue our transformation towards better, smarter solutions that deliver more security and prosperity for Queenslanders. We are big enough to make a real difference in our community, yet small enough to nurture your professional and personal development.

By joining RACQ, you'll be part of new sustainability initiatives, including a commitment to being a carbon neutral organisation by 2030. We've invested in and partnered with sustainable companies, including the introduction home solar and batteries, Green Home and Car Loans, and many other products and initiatives. We'll continue to advocate for, research, and offer green solutions.

RACQ is committed to ensuring that every employee has access to flexibility in their role. We encourage all candidates to discuss what flexibility means to you, and how we can help you find your balance.

At RACQ we are passionate about building a diverse and inclusive workplace to create better outcomes for our employees and our members. We aim for our teams to be a true reflection of our communities and are committed to inclusion particularly people of Aboriginal and Torres Strait Islander heritage, and those who may experience diversity or disability related barriers in securing employment. Applicants from these and other diverse backgrounds are encouraged to apply. If you have any support or access requirement, please advise us at the time of applying.

What we offer you:

Our employee benefits are designed to enrich your work life, your home, and the community you live in, some of these include:

• Financial benefits and discounts on a range of banking, assistance and insurance products
• Give back to our communities with paid volunteer leave, payroll giving and volunteering for community events.
• A range of flexible working and leave options, parental leave of 13 week's primary carer leave, purchased leave up to 4 weeks per year, cultural observance leave, substitution of public holidays for cultural/religious reasons, personal leave for wellbeing, gender affirmation leave.
• Prioritise your wellbeing with discounts on health programs and access to wellbeing initiatives such as yoga, mindfulness, and free and confidential Employee Assistance Program (EAP).
• Invest in your development with in-house development programs and access to 80,000+ online courses.

Please Note: to assess your potential and suitability objectively and comprehensively, RACQ may require you to complete video interviews, psychometric assessments, and/or criminal history check as part of the application process. If you require any adjustments during the application process, please advise the RACQ Careers team.

RACQ is a 'Circle Back Initiative' employer – we commit to respond to every applicant.