Marketing Lead

1 week ago

Docklands, Victoria, Australia Metro Trains Melbourne Full time
31 March 2023

Docklands Full Time


Metro is a multi-award-winning organisation, and we pride ourselves on our team of honest, high performing professionals who are talented, inclusive, safety focused on the core of our success.

Why Work with Metro Trains?

  • Excellent remuneration with great career development opportunities.
  • Career Progression:Career development support and opportunities to learn new skills within a multidisciplinary environment
  • A collaborative team of passionate people who are dedicated to delivering campaigns, partnerships and strategies that assist our passengers to travel with confidence.
  • Benefits:Free Myki travel across Victoria and other great corporate discounts


Manage the creative execution and operational delivery of marketing campaigns, partnerships, products, and information to maintain and enhance the MTM passenger experience.


Interface with the Department of Transport areas including Marketing, Customer Experience, and other external stakeholders, to ensure their passenger and community communications expectations are effectively integrated with MTM channels.

This is a fulltime permanent role based out of Metro Trains Head office, Docklands.

Key Responsibilities

  • Monitor operational data and customer feedback over the year to identify issues which can be addressed by tactical marketing campaigns.
  • Develop performance measures for each campaign to assess its effectiveness.
  • Ensure that all campaign messaging is aligned with Metro's strategic plan and the overall corporate narrative.
  • Advocate for the MTM needs and perspectives with Department of Transport in the development and delivery passenger and public campaigns to address networklevel issues that impact passengers and the community.
  • Engage with internal stakeholders to identify employee issues which can be addressed through marketing solutions and develop effective solutions where relevant.
  • Develop and implement the social media channels strategy for MTM and ensure content is brand relevant.
  • Brand champion both internally and externally, ensuring full compliance with the master style guide.
  • Collaborate across teams to develop key messages for campaigns, programs and content.
  • Document relevant marketing processes and make recommendations in respect to work methods and processes to enable teams across MTM to deliver consistent brand experience.
  • Develop and implement a yearly marketing channel plan aligned to the strategic marketing pillars, identify the audience/s for each channel, the objectives, and benchmarks for each channel's performance and how channels are to be used to deliver effective campaigns
Qualifications & Experience

  • Tertiary qualification in marketing or business or equivalent relevant experience.

Demonstrated experience in:

  • A marketing role at a large services business
  • Providing campaign development advice across multiple business areas in a large organisation
  • Working with advertising agencies
  • Developing marketing campaign briefs and metrics
  • Effectively managing stakeholders
  • Managing suppliers and budgets
  • The full Microsoft Office suite
If what you've read resonates with your values, experience, and career aspiration then we want to hear from you


This is a fantastic opportunity to build on the career you've developed to date and take it to the next level by making a tangible impact that matters.

/

/

  • Marketing Lead

    1 week ago

    Docklands, Victoria, Australia Medibank Full time

    Will you actively create a healthier future for tomorrow?At Medibank we're encouraged to think big. We have a clear purpose to impact better health outcomes for our customers, patients and our community.We celebrate diversity of thought because we want to make better decisions for our customers. As we work towards our goal of better health for better lives,...

  • Marketing Lead

    1 week ago

    Docklands, Victoria, Australia Medibank Full time

    Will you actively create a healthier future for tomorrow?At Medibank we're encouraged to think big. We have a clear purpose to impact better health outcomes for our customers, patients and our community.We celebrate diversity of thought because we want to make better decisions for our customers. As we work towards our goal of better health for better lives,...

  • Marketing Coordinator

    1 week ago

    Docklands, Victoria, Australia Australian Pharmaceutical Industries Full time

    Wesfarmers Health was formed in March 2022, with the acquisition of Australian Pharmaceutical Industries (API). Our supporting portfolio of brands includes Priceline, Priceline Pharmacy, Soul Pattinson Chemist, Pharmacist Advice, Clear Skincare Clinics, InstantScripts and SILK Laser Clinics.**About us: Since our humble beginnings in 1910, we've grown from a...

  • Marketing Manager

    1 week ago

    Docklands, Victoria, Australia TEG Full time

    Marketing Manager - Parental Leave Cover (12 months).Docklands, Melbourne, Victoria. Office based role.Salary range 85K - 92K plus super.Exciting 12-month parental leave opportunity for a results-focused, organised Marketing Manager. Lead our marketing function across three brands. In this people management role, you will develop and implement a targeted...

  • Marketing Manager

    1 week ago

    Docklands, Victoria, Australia TEG Full time

    Marketing Manager - Maternity Leave Cover (12 months).Docklands, Melbourne, Victoria.Salary range 85K-92K plus superWe have a fantastic 12-month maternity leave opportunity for a results-focused, hands-on Marketing Manager to lead the marketing function across three brands. In this people management role, you will help develop and implement a targeted...

  • Marketing Coordinator

    1 week ago

    Docklands, Victoria, Australia Australian Pharmaceutical Industries Full time

    Wesfarmers Health was formed in March 2022, with the acquisition of Australian Pharmaceutical Industries (API). Our supporting portfolio of brands includes Priceline, Priceline Pharmacy, Soul Pattinson Chemist, Pharmacist Advice, Clear Skincare Clinics, InstantScripts and SILK Laser Clinics.**About us: Since our humble beginnings in 1910, we've grown from a...

  • Gtm Lead

    1 week ago

    Docklands, Victoria, Australia Medibank Full time

    Will you actively create a healthier future for tomorrow?At Medibank we're encouraged to think big. We have a clear purpose to impact better health outcomes for our customers, patients and our community.We celebrate diversity of thought because we want to make better decisions for our customers. As we work towards our goal of better health for better lives,...

  • Marketing Specialist

    1 week ago

    Docklands, Victoria, Australia Medibank Full time

    Will you actively create a healthier future for tomorrow?At Medibank we're encouraged to think big. We have a clear purpose to impact better health outcomes for our customers, patients and our community.We celebrate diversity of thought because we want to make better decisions for our customers. As we work towards our goal of better health for better lives,...

  • Phi Retention Lead

    1 week ago

    Docklands, Victoria, Australia Medibank Full time

    Will you actively create a healthier future for tomorrow?At Medibank we're encouraged to think big. We have a clear purpose to impact better health outcomes for our customers, patients and our community.We celebrate diversity of thought because we want to make better decisions for our customers. As we work towards our goal of better health for better lives,...

  • Marketing Manager Propositions

    1 week ago

    Docklands, Victoria, Australia Medibank Full time

    Will you actively create a healthier future for tomorrow?At Medibank we're encouraged to think big. We have a clear purpose to impact better health outcomes for our customers, patients and our community.We celebrate diversity of thought because we want to make better decisions for our customers. As we work towards our goal of better health for better lives,...

  • Digital Marketing Coordinator

    1 week ago

    Docklands, Victoria, Australia people2people Full time

    Excellent marketing based opportunity to start ASAP Market leader in property and construction industry Truly supportive and fun culture Initial 5 week commitment Flexible working arrangements (3 days in office, 2 days from home)THE COMPANYLocated in Docklands, this reputable organisation is a market leader in the property and construction industry and pride...

  • Marketing Analyst

    1 week ago

    Docklands, Victoria, Australia Australian Pharmaceutical Industries Full time

    Wesfarmers Health was formed in March 2022, with the acquisition of Australian Pharmaceutical Industries (API). Our supporting portfolio of brands includes Priceline, Priceline Pharmacy, Soul Pattinson Chemist, Pharmacist Advice, Clear Skincare Clinics, InstantScripts and SILK Laser Clinics.**About us: Since our humble beginnings in 1910, we've grown from a...

  • Marketing Coordinator

    1 week ago

    Docklands, Victoria, Australia Australian Pharmaceutical Industries Full time

    Wesfarmers Health was formed in March 2022, with the acquisition of Australian Pharmaceutical Industries (API). Our supporting portfolio of brands includes Priceline, Priceline Pharmacy, Soul Pattinson Chemist, Pharmacist Advice, Clear Skincare Clinics, InstantScripts and SILK Laser Clinics.**About us: Since our humble beginnings in 1910, we've grown from a...

  • Marketing Analyst

    1 week ago

    Docklands, Victoria, Australia Priceline Full time

    Wesfarmers Health was formed in March 2022, with the acquisition of Australian Pharmaceutical Industries (API). Our supporting portfolio of brands includes Priceline, Priceline Pharmacy, Soul Pattinson Chemist, Pharmacist Advice, Clear Skincare Clinics, InstantScripts and SILK Laser Clinics. About us: Since our humble beginnings in 1910, we've grown from a...

  • Digital Marketing Specialist

    1 week ago

    Docklands, Victoria, Australia Nutrien Ag Solutions Full time

    Job req id: 9109- Date: 27-Apr-2023- Location: Docklands, VIC, AU, 3008Digital Marketing SpecialistAustralia's leading agribusiness making a difference - growing our world from the ground up.Why Nutrien Ag Solutions?If you want a career that makes a difference, then come work with us at Nutrien where your purpose for coming to work every day is real and...

  • Marketing Manager Propositions

    1 week ago

    Docklands, Victoria, Australia Medibank Full time

    Will you actively create a healthier future for tomorrow?At Medibank we're encouraged to think big. We have a clear purpose to impact better health outcomes for our customers, patients and our community.We celebrate diversity of thought because we want to make better decisions for our customers. As we work towards our goal of better health for better lives,...

  • Marketing Specialist Apparel

    1 week ago

    Docklands, Victoria, Australia Harris Scarfe Full time

    About Harris Scarfe Harris Scarfe is a leading retail brand that has been serving Australian households for 175 years. Known for quality, affordability, and a diverse range of products, Harris Scarfe continues to be a trusted name in the retail industry. We pride ourselves on fostering a collaborative and cross-functional environment, where our teams in...

  • Marketing Manager Propositions

    1 week ago

    Docklands, Victoria, Australia Medibank Full time

    Will you actively create a healthier future for tomorrow? At Medibank we're encouraged to think big. We have a clear purpose to impact better health outcomes for our customers, patients and our community. We celebrate diversity of thought because we want to make better decisions for our customers. As we work towards our goal of better health for better...

  • Digital Marketing Performance Specialist

    1 week ago

    Docklands, Victoria, Australia Medibank Full time

    Will you actively create a healthier future for tomorrow?At Medibank we're encouraged to think big. We have a clear purpose to impact better health outcomes for our customers, patients and our community.We celebrate diversity of thought because we want to make better decisions for our customers. As we work towards our goal of better health for better lives,...

  • Product Marketing Manager

    1 week ago

    Docklands, Victoria, Australia Australia and New Zealand Banking Group Limited (ANZ) Full time

    Product Marketing Manager Product Marketing Manager Req ID: Department: Customer Experience & Marketing Division: Australia Commercial Location: Docklands About the roleAt ANZ our purpose is to shape a world where people and communities thrive. We're making this happen by improving the financial wellbeing and sustainability of our customers so they can...