Category Marketing Lead

2 weeks ago

Council Of The City Of Ryde, Australia Wesfarmers Industrial & Safety Full time

The Opportunity As the Category Marketing Lead, you will play a pivotal role in driving the success of our product marketing efforts.

Your responsibilities will span across product planning, marketing execution, stakeholder engagement, and organisational values.

If you're passionate about creating impactful marketing strategies and collaborating with cross-functional teams, join us at Blackwoods for this 12-month contract opportunity, with a hybrid working arrangement Role Responsibilities1.

Product Planning

Contribute to Strategy:
Collaborate with the marketing team to develop and execute the Category marketing strategy and plan.

Customer Insights:
Understand customer needs and behaviours, incorporating competitor insights into the category marketing plan.

Product Marketing Plans:
Oversee the development of Product Marketing plans to enhance market penetration and strengthen our brand.2.
Product Marketing

Positioning and Messaging:
Manage product positioning and messaging within the category, effectively communicating Blackwoods capabilities and value to customers.

Sales Enablement:
Develop sales enablement tools that convey our value proposition and support the sales process.

Launch Support:
Collaborate with other marketing team members to create marketing requirements for new product launches and ranges.

Reporting:
Regularly report on Category Marketing plan status and results, ensuring stakeholders are informed throughout execution.

Campaign Support:
Provide category marketing support during promotional campaigns.3.
Stakeholder Engagement

Communication:
Be accountable for implementing the category marketing strategy and communicate actions effectively.

Collaboration:
Foster a team mindset of continuous improvement and solutions-focused problem-solving.

Skills Required:

  • Tertiary/Bachelor Qualification in Marketing (Preferred)
  • Proven experience in a product marketing or a similar role, preferably in a B2 B business.
  • Demonstrated project management skills.
  • Ability to bring organisational values to life.
  • Expertise in clear and effective verbal communication, including providing guidance and training to others.
  • Proficiency in conducting research and analysing data to understand customer, category, and market conditions.

Next Steps If you meet most of the criteria listed above and would like to be considered for this opportunity, please send your application today.

We will be contacting suitable candidates as we receive them.

As part of our recruitment process and commitment to safety, you may be required to undertake background checks (which may include a police check, a pre-employment medical assessment; and/or drug & alcohol testing) as part of your application process.

Blackwoods also promotes diversity and inclusion across our workplaces and encourages applications from all backgrounds, including people from Aboriginal and Torres Strait Islander communities, the LGBTQI+ community, and people with disabilities.

If you're ready to make an impact and drive category success, we encourage you to apply for this exciting opportunity.

Join us at Blackwoods and be part of a dynamic Marketing Team, dedicated to excellence
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