Digital Marketing Manager

2 weeks ago

Melbourne, Victoria, Australia Gentrack Full time

The Company
The global pace of change is accelerating, and utilities need to rebuild for a more sustainable future. Gentrack provides utilities across the world with market leading products and services to drive their transformation.

Working with some of the world's biggest energy and water companies, as well as innovative challenger brands, we're helping companies reshape what it means to be a utilities business.

We are driven by our passion to create positive impact. That is why utilities rely on us to manage complexity, deliver exceptional customer experiences, and secure profits. Together, we are renewing utilities.

Our Values and Culture


Colleagues at Gentrack are one close team of passionate people who want to drive change through technology and believe in making a difference.

Our values drive decisions and how we interact and communicate with customers, partners and each other.

Our core values are:

  • Respect for the planet
  • Respect for our customers
  • Respect for each other


Gentrackers are a group of smart thinkers and dedicated doers, outside of work we are musicians, travel fanatics, artists, sailors, family folk, environmentalists, and sport lovers.

We are a diverse team who love our work and the people we work with and who collaborate and inspire each other to deliver creative solutions that make our customers successful.


This is a truly exciting time to join Gentrack with a clear growth strategy and a world class leadership team working to fulfil Gentrack's global aspirations by having the most talented people, an inspiring culture, and a people-centric business.


The Opportunity
We are on the hunt for a Digital Marketing manager to build and drive our lead generation efforts globally.

We're looking for an analytical, curiously creative, detail-oriented, data-driven growth marketer to build our performance marketing function in this exciting role based in Melbourne.


You are a digital marketing rock star and looking for your next challenge to develop, execute, and manage Gentrack's digital marketing strategy from top to bottom.


In this role you can expect to:

  • Build, drive and optimise inbound marketing campaigns
  • Leverage key digital channels and paid media to drive brand and product awareness, consideration and leads in new and existing customers segments
  • Ensure accurate conversion tracking on all assigned campaigns
  • Manage paid media campaigns across all PPC channels: For example, Google Ads, LinkedIn, Capterra
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Perform search/social marketing competitive analysis using industry tools
  • Use data and analytics to develop critical insights and continuously optimise Gentrack's campaigns and results
  • Deliver regular campaign reporting and recommendations
  • Develop a deep understanding of our customers to nurture them through our funnel
  • Plan and execute effective SEO programs including keyword research and forecasting for current and new campaigns
  • Be across the latest Martech developments, evaluate emerging technologies and provide leadership and perspective for adoption where appropriate
  • Implement new tools such as Hubspot as Gentrack builds out its martech stack

What you need to be successful:

  • xperience in a Digital Marketing Manager or equivalent role preferably within B2B SaaS
  • Broad handson experience in essential parts of Websites Builders (i.e. WordPress and/or Hubspot)
  • Experienced in lead generation and performance marketing with measured results
  • Solid working knowledge and experience using, Analytics, Google Tag Manager, Google Search Console and Google Ads
  • Strong experience and competency in endtoend B2B campaign management including execution, reporting, and optimisation
  • Strong CRM and marketing automation technologies skills and knowledge
  • High degree of initiative, resourcefulness, personal responsibility
  • Strong interpersonal and written skills and ability to work as part of a global team

Bonus points for:

  • Working in a scaleup and fast growth environment
  • Digital campaign management across multiple regions
  • Google Ads and Google Analytics certifications are a plus
  • CRM Implementation and Hubspot experience

What we offer in return:

  • Career development opportunities, we will support your special interests and professional growth
  • The opportunity to build a develop the digital marketing function for the business
  • Be a part of a talented, passionate Global Marketing Team we play to win
  • Hybrid and flexible working arrangements
We want to work with the best people, no matter their background.

So, if you are passionate about learning new things and keen to join our mission, you will fit right in.

If you have great experience, talent and passion then we'd like to hear from you.

Gentrack is an equal opportunity employer and supports diversity in our workforce. Gentrack encourages diversity in culture and

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