Campaign Analyst

1 week ago

Macquarie Park, Australia Optus Full time

Campaign Analyst:

Date:15-May-2023

Location:
Macquarie Park, Australia

Company:
Singtel Group

About the role


The Campaign Analyst is accountable for the end-to-end delivery of Campaigns to our customers through our Next Best Action (NBA) platform Pega, from pre-analysis and idea generation through to proposition impact assessment and business recommendations on how to optimise across both inbound and outbound activities.

Additionally, you will.

  • Build, test and executing campaigns and propositions through PEGA Marketing, including the use of propensity models and test and learn practices to enhance campaign outcomes.
  • Translating marketing requirements into Campaign and other analytical tasks.
  • Performing data, statistical and customer analysis to understand how campaign interventions, product changes and market dynamics impact the business.
  • Consolidating information to present a holistic view of customer behaviours, market trends and marketing campaign effectiveness.
  • Developing recommendations with a clearly articulated, structured argument and delivering the findings back to the business.

About you


You're a successful Campaign Analyst with extensive analytical experience including sourcing and manipulating data to deliver robust analysis and solutions.

Additionally, you will also bring,

  • Campaign Management and / or Analytics experience, with Telco is desirable but not crucial
  • Knowledge of Campaign Management, in particular decisioning platforms (Pega)
  • SQL experience
  • Strong analytical and conceptual skills
  • Confirmed ability to use insights to identify the key factors that will transform a customers' experience to drive advocacy.

So, Why Optus?
Our vision is to be Australia's most loved everyday brand with lasting customer relationships. By creating unique customer connections, being digital everywhere and delivered by our amazing people.

Every role at Optus helps us to achieve our vision.

We believe in the value of an inclusive and diverse workforce for our people to build stronger connections within our teams, with our customers and fuel innovation.

We're a highly collaborative workplace, and offer a range of perks such as:

  • Discounts to Optus products and services, and to over 400 retailers Australia wide
  • Ongoing training, mentoring and development opportunities
  • Hybrid ways of working
  • Competitive salary
  • Vibrant campus life, variety of facilities including restaurants, cafes, gymnasium, GP, and post office

It starts with Yes


To find out more about our culture at Optus, go behind the scenes with our people by searching
#OptusLife on LinkedIn.

Please no recruitment agencies, we'll be managing this role in-house. Any resumes submitted outside of our process will be deemed the sole property of Optus.


As a provider of essential services across Australia, Optus has a critical role in the community through keeping our customers connected to the people they love and the things that matter.

We have a COVID-19 Vaccination Policy and also require vaccination to enter our workplaces.

Please speak to us if you have any questions about this policy or how it impacts you, including any concerns you might have about meeting this requirement.

LI-TJ1

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