Campaign Analyst

2 weeks ago

Macquarie Park, Australia Singtel Full time

It starts with YES

At Optus, we have an ambitious goal to be Australia's most loved everyday brand.

The Campaign Analyst, role sits within the Campaign Analytics team. The role is accountable for the end-to-end delivery of Campaigns to our customers through our Next Best Action (NBA) platform Pega, from pre-analysis and idea generation through to proposition impact assessment and business recommendations on how to optimise across both inbound and outbound activities.

The Campaign Analyst will engage and collaborate with their key Business Unit partners to understand the key business problems to be solved and the key business metrics they need to impact business outcomes. They will be able to work with business through the full end-to-end business and campaign analysis process from requirements capturing to problem articulation, campaign design, build and execution, and then delivering results and recommendations back to the business.

Your day in the life at Optus

  • Build, test and drive campaigns and propositions through PEGA Marketing, including the use of propensity models and test and learn practices to enhance campaign outcomes;
  • Translating marketing requirements into Campaign and other analytical tasks;
  • Performing data, statistical and customer analysis to understand how campaign interventions, product changes and market dynamics impact the business;
  • Consolidating information to present a complete view of customer behaviours, market trends and marketing campaign efficiency;
  • Developing recommendations with a clearly articulated, structured argument and delivering the findings back to the business

Your skills to pay the bills

  • Proven campaign Management and / or Analytics experience
  • demonstrated ability in Telco/Service industries is desirable
  • SQL experience
  • Analytics experience in services industry
  • Strong analytical and conceptual skills
  • Proven ability to use insights to identify the key factors that will transform a customers' experience to drive advocacy.
  • Knowledge of Campaign Management, in particular decisioning platforms (Pega

Perks we love at Optus

  • 3 days in the office, 2 days remote – with flexible hours to suit
  • Inclusive paid parental leave, up to 14 weeks for the primary care giver
  • All Optus employees have access to resources, webinars and support via the 'Parents at Work portal'
  • Own your own growth by accessing an extensive online and facilitator led learning catalogue – even earn a MBA micro-credential via OptusU (University)
  • Connect at work through one of our employee-led volunteer groups: Culture Connect, Elevate Women, Disability Network, Express Yourself (LGBTQIA+), United Veterans and Yarn Network
  • Vibrant campus life, variety of facilities including restaurants, cafes, gymnasium, GP, and post office
  • Two easy travel options to Sydney Campus: Optus bus from Sydney CBD (20min travel time) and Macquarie University Metro Station (every 6-8 minutes); morning and afternoon

Keen to see what it's really like to work at Optus? Search #OptusLife on LinkedIn to go behind the scenes

At Optus, we are strengthened by others and that means valuing diversity and saying 'yes' to embracing individual differences. We are committed to ensuring that our application process provides an equal employment opportunity to all job seekers, including individuals from diverse gender, cultural and linguistic backgrounds, individuals with a disability, individuals identifying as being part of the LGBTQIA+ community, individuals who may have served in the armed forces or who identify as Aboriginal and/or Torres Strait Islander. If you require any adjustments or accessibility support to participate fairly and equitably in the recruitment process, please email along with your preferred method of contact and we will be in touch.

For more information on Diversity, Inclusion & Belonging at Optus, please visit

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