Brand Experience Coordinator

2 weeks ago

Melbourne, Victoria, Australia Nandos Full time
You may know us as the home of PERi-PERi chicken, but we're a people-first, chicken-second kind of place.

At Nando's you'll be part of a diverse and inclusive workplace where you're encouraged to bring your whole self to work.


We make sure our teams have a great time at work, but we're still serious about serving fresh, delicious food and developing our Nandocas (that's what we call our staff).

Pride, Passion, Courage, Integrity and most of all, Family are the values we live by at Nando's. If these values inspire you, then you've come to the right place

About the role?


The Brand Experience Coordinator supports the Head of Brand Experience to achieve strategic initiatives including how the brand shows up inside the restaurant.

Working collaboratively with Operations, Commercial and Business Insights, the Brand Experience (BX) team uses customer insights and brand to drive the overall in-restaurant experience.

This includes all facets of the experience from food to the more physical brand touchpoints like crockery or packaging to how we engage our Nandocas (team members).

The collective aim of the BX team is to drive brand love and loyalty by bringing to life the Nando's brand inside the four walls of the restaurant.


Specific deliverables include:

  • Support the rollout of any Brand Experience initiatives into restaurant from ideation though to execution.
  • Work with the Food Team to garner any additional customer insights required to support a proposed change in restaurant. This may be through inperson panels or our online community hub.
  • Work with Business Intelligence (BI) to determine actionable customer insights from our 'Voice of the Customer' channels (Zendesk, Yumpingo).
  • Monitor and evaluate food and beverage trends and competitor activity.
  • Support the development of EPD (Everyday Product Development) and NPD.
  • Project manage the rollout of new menu designs working with internal stakeholders and external design agencies.
  • Lead the creation of postcampaign reports for Brand Experience initiatives.
  • Be the brand custodian for inrestaurant marketing touchpoints.
  • Project manage the rollout of new or improved in restaurant touchpoints across ANZ.
  • As well as the inrestaurant experience, this role will help drive experience within the Marketing team. This might include assisting with marketing indabas (offsite events/meetings), organising restaurant excursions or other activities aimed at instilling the Nando's experience within our team.

What you will bring:

  • Marketing degree or experience in hospitality.
  • A foodie with a passion to elevate the Nando's experience for both Nandocas and customers.
  • Exceptional attention to detail, planning and organizing skills.
  • Ability to build strong relationships internally and externally.
  • Selfstarter, able to us your own initiative and selfdisciplined.
  • Strong analytical, organizational and creative thinking skills.
  • Lateral thinker and problem solver.

One last flex:
Nando's is a purpose-led business with a global vision of "Changing Lives, Together."


That's the short way of saying we want to change the world around us by making a real difference to people's lives.


It gets us out of bed in the morning and it's why you'll find us doing good in communities locally and in our heartland of Southern Africa.

We embrace inclusivity and opportunity for all. We're enthusiastic and optimistic about the future (and your place in it).

We're proud of who we are and the products we make. Most importantly, we don't take ourselves too seriously.


This is a full-time permanent role, based in our funky office in Abbotsford with flexible work arrangements and great coffee nearby.

Nando's is an Equal Opportunity Employer who seek to ensure that people are employed, trained and promoted fairly. Nando's is committed to building a diverse and inclusive workplace. We want all our people to feel comfortable to bring their whole selves to work

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