Brand Experience Executive

2 weeks ago

Melbourne, Victoria, Australia Vicinity Centres Full time

Role purpose

The key purpose of the Brand Experience Executive is the effective tactical execution of key marketing activity and campaigns to deliver the marketing objectives for the centre and to drive the best customer experience for the centre's community.

The Brand Experience Executive will support the Regional Brand Experience Manager and National Marketing more broadly in the development of marketing strategies and the tactical amplification of the Centre's Marketing plan which will be aligned to the Vision Strategy and Action Plan (VSA's). In addition, in conjunction with the Regional Brand Experience Manager the Brand Experience Executive will generate local tactical activity creative briefs with local requirements to be aligned with VSA pillars and national toolkits.

Responsibilities include and are not limited to:

Strong understanding of retailer businesses and engagement, ensuring regular and meaningful communication and reporting with our retail partners at all times. Whilst brand-led and nationally supported, understanding of the local competitive landscape and key customer insights to ensure a level of customisation of the Centre marketing plan to drive local community engagement, activation's and partnerships. In conjunction with the Digital and Social Specialist implement social and digital activity, monitoring and reporting. Event, campaign and activation install, dismantle, risk assessments and day to day management during each event/ campaign or activation Legal and compliance duties including briefing of terms and conditions and escalating compliance and governance requirements to the necessary teams Financial/ budgeting duties will include raising purchase orders, processing invoices, monthly forecasting and the annual budgeting process Localise the national sustainability strategy including relationship management, community bookings and data reporting. Centre operational support including and not limited to centre walks, duty management, customer service desk assistance, hoarding management, PA announcements, visual merchandising, new store support, warden training, maintaining the marketing storeroom, updating resolve and consumer complaints and onsite contractor support. Administrative and reporting duties will include and are not limited to preparing reports and attending CAR Meeting's and state meeting's; Centre administrative support (from time to time) and the performance management of traffic, sales and campaign PIR's and compliance reporting.

What will you bring?

You will be an experienced marketing professional with competency in modern, results driven marketing. You will have a proven capability in delivering marketing events and activity targeted to meet marketing objectives, identified customer segments and sales categories, driven by a good understanding of the local competitive landscape and key customer insights. This will require:

Event implementation and management skills Proofreading and editing skills Interpersonal and strong verbal and written communication skills Customer service skills Financial acumen and proven performance to drive value and commercial results. Strong organisational, compliance and time management skills Ability to work as a part of a team and develop/ maintain strategic relationships

Known for your passion and experience in the retail and/or shopping centre marketing industry, you have a reputation for continually nurturing customers, understanding their needs and always delivering on the consumer experience. Your desire to live and breathe the Vicinity brand will see you succeed in this role. A relevant tertiary qualification is preferred.

What will success look like?

We Imagine a Better Way

You are a competent and organised team member able to work independently and apply your marketing knowledge to enhance the Centre's marketing plan with tailored, localised activity and implement it with excellence You are a champion for and consistently role model Vicinity's values and behaviours You always adhere to Vicinity Marketing's Playbook and ensure compliance

We Embrace Difference

You influence and support diversity, challenging assumptions to foster a capable flexible working environment You proactively seek out diverse views and adapt to the organisations needs to make better business decisions You incorporate your knowledge and understanding of the broader Vicinity community and adapt your communications to meet the needs of our customers

We Always Collaborate

You effectively connect and engage with people and teams at the Centre and at a National level to drive real business results You drive the delivery of the Centre marketing plan in a seamless and confident manner through effective collaboration You proactively consult, engage and listen to all team members and make sound decisions in a transparent manner

Why Vicinity?

Our benefits program focuses on creating an awesome place to work in which our people are rewarded and recognised. This includes:

Flexible working options Birthday leave & purchased additional leave $1,000 worth of VCX securities rewarded for eligible team members Internal mentoring program Generous Parental Leave

  • Experience Leader

    2 weeks ago

    Melbourne, Victoria, Australia GrowPro Experience Full time

    About usWe are GrowPro Experience, an international Startup that designs experiences and offers free advice to adventurous souls who want to live, study, and work abroad.Your functions Welcoming students in local coworking (includes airport pick up service) Negotiation with local partners (related to events and destination activities) Identifying...

  • Brand Manager

    2 weeks ago

    Melbourne, Victoria, Australia Blackbook Executive Full time

    Highly innovative business with leading products in the better-for-you category Brilliant opportunity for a capable ABM to step up into Brand Manager Lead strategic and commercial success across a growing portfolioThe CompanyThis agile and contemporary business is a great local success story and has a range of category leading food and drinks in the...

  • Global Brand Manager

    2 weeks ago

    Melbourne, Victoria, Australia Six Degrees Executive Full time

    THE BUSINESS: Join the revolution in sun protection with Ultra Violette - the Australian-made sunscreen brand redefining skincare. Created by beauty pioneers Ava Matthews and Rebecca Jefferd, their impressive product range blends seamlessly into your skincare and makeup routine, offering daily comfort and beneficial ingredients. As they continue to expand...

  • Senior Brand Manager

    2 weeks ago

    Melbourne, Victoria, Australia Six Degrees Executive Full time

    About the companyThis well-established FMCG company is a key player in the market with a range of popular brands in the food sector. They are consistently enhancing their market position and leading in innovation, brand visibility, and communication. Known for their strong culture of high performance and adaptability, they are currently looking for someone...

  • Senior Brand Manager

    2 weeks ago

    Melbourne, Victoria, Australia Six Degrees Executive Full time

    Brand Management (Marketing & Communications)About the companyThis global FMCG business is a market leader with a portfolio of well loved brands across the food space.Continually improving market share and leading the competitor set in innovation, brand presence and communication, they are a business who pride themselves on their strong culture high...

  • Senior Brand Manager

    2 weeks ago

    Melbourne, Victoria, Australia Six Degrees Executive Full time

    Brand Management (Marketing & Communications) About the company This global FMCG business is a market leader with a portfolio of well loved brands across the food space.Continually improving market share and leading the competitor set in innovation, brand presence and communication, they are a business who pride themselves on their strong culture high...

  • Brand and Trade Marketing Manager

    2 weeks ago

    Melbourne, Victoria, Australia Six Degrees Executive Full time

    About the companyOur client is a global family-owned business with a strong heritage in the personal care space, possessing market-leading brands in grocery and pharmacy channels. The company has undergone significant transformation over the past decade, with notable growth in international markets, especially in the APAC region.As a result of this...

  • Senior Brand Manager

    2 weeks ago

    Melbourne, Victoria, Australia Six Degrees Executive Full time

    Brand Management (Marketing & Communications)About the companyThis global FMCG business is a market leader with a portfolio of well loved brands across the food space. Continually improving market share and leading the competitor set in innovation, brand presence and communication, they are a business who pride themselves on their strong culture high...

  • Brand Experience Coordinator

    2 weeks ago

    Melbourne, Victoria, Australia Nandos Full time

    You may know us as the home of PERi-PERi chicken, but we're a people-first, chicken-second kind of place. At Nando's you'll be part of a diverse and inclusive workplace where you're encouraged to bring your whole self to work.We make sure our teams have a great time at work, but we're still serious about serving fresh, delicious food and developing our...

  • Brand Experience Lead

    2 weeks ago

    Melbourne, Victoria, Australia Southern Cross Austereo Full time

    Brand Experience Lead:Melbourne - Contract:Who are we?Southern Cross Austereo is Australia's leading media entertainment company, home of LiSTNR and the Triple M & HIT network. With the ability to reach 95% of the population through our Radio, TV and Digital channels, our mission is to Entertain, Inform & Inspire all Australians Anytime. Anywhere In 2021 we...

  • Executive of Brand, Marketing

    2 weeks ago

    Melbourne, Victoria, Australia Marriott International, Inc Full time

    Job Number Job Category Sales & MarketingLocation The Westin Melbourne, 205 Collins Street, Melbourne, Victoria, AustraliaSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type Non-ManagementMarriott International is looking for a Marketing Executive to join the growing Melbourne marketing cluster. This is an excellent opportunity to gain experience...

  • Account Executive

    2 weeks ago

    Melbourne, Victoria, Australia The Brand Agency Full time

    If you're ready to go for great, we're ready for you. Excellent communicator wanted to kick start their career.You areSomeone who has just graduated or who is looking to break into the industry. Someone who has a natural curiosity and is ready to launch their career in advertising and communications.We areThe Brand Agency, part of WPP - Australasia's leading...

  • Digital Marketing Executive

    2 weeks ago

    Melbourne, Victoria, Australia Six Degrees Executive Full time

    Location: Melbourne Job Type: Permanent Salary: Competitive Contact:Nicole Cooke Are you a passionate digital marketing strategist with a knack for creating compelling campaigns? We're on the hunt for a creative and data-driven individual to take the lead in conceiving, planning, and executing innovative digital marketing initiatives that will skyrocket the...

  • Brand and Production Executive

    2 weeks ago

    Melbourne City Centre, Victoria, Australia Lendlease Full time

    Are you looking for a secure role in a value driven, growing business?- Do you want to work in an industry that has real-world social and community impact?- Are you a marketer looking to expand your capability across brand and strategy, creative & production teams in a new role designed to build internal and external relationships and capability?Grow your...

  • Executive-brand, Marketing and Digital

    2 weeks ago

    Melbourne, Victoria, Australia Westin Hotels & Resorts Full time

    Job Description:Job Number Job Category Sales & MarketingLocation The Westin Melbourne, 205 Collins Street, Melbourne, Victoria, Australia VIEW ON MAPSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type Non-Management***Marketing Executive - Melbourne ClusterThis position will be responsible for providing support to the Brand, Marketing, Digital...

  • Account Executive

    2 weeks ago

    Melbourne, Victoria, Australia Six Degrees Executive Full time

    About the Company: We are delighted to be partnering with Jazwares, a global leader in consumer products, to find an exceptional Account Executive. Jazwares is renowned for its diverse range of innovative and high-quality toys, plush, collectibles, and lifestyle products. With a rich portfolio that includes beloved brands like Pokémon, AEW, and Star Wars,...

  • Interim Executive Consultant – Gig Executive

    2 weeks ago

    Melbourne, Victoria, Australia GIG EXECUTIVE Full time

    The OrganisationFuture Leadership is a dynamic capability ecosystem for boards and executives, encompassing Fisher Leadership for board and executive search, CLA for leadership development, and Gig Executive for on-demand interim executives. Recognised in the Great Place to Work survey and a B-Corp Certified organisation we strive to innovate and lead in our...

  • Leasing & Franchise Executive

    2 weeks ago

    Melbourne, Victoria, Australia Six Degrees Executive Full time

    Location: Melbourne Job Type: Permanent Salary:Base Salary + SuperannuationContact: Michael BernardiThe CompanyOur client is a one of Australia's most recognisable brands within their retail industry sector offering their consumers top quality national and internal products coupled with exceptional customer experience. Established over 40 years ago, they...

  • Customer Experience Executive

    2 weeks ago

    Melbourne, Victoria, Australia Stockland Full time

    Build a solid foundation and continue to grow and expand on your marketing career:Drive retailer and community engagement through execution of key campaigns:- Permanent opportunity Point Cook Shopping CentreWe currently have an opportunity for a motivated Customer Experience Executive to join the team at Stockland Point Cook Shopping Centre. To be...

  • PR Manager

    2 weeks ago

    Melbourne, Victoria, Australia Intrepid Experience Full time

    PR Manager - B2B Corporate and Communications, APACRequisition ID: 2303Department: Media, PR & CommunicationsWork Type: HybridApplication Close Date: 7th of June 2024Intrepid Travel was established in 1989 with the mission of initiating positive change through the joy of travel.Over three decades later, we proudly stand as a certified B Corp conducting over...