Marketing Automation Specialist

1 week ago

Melbourne, Victoria, Australia Aussie Broadband Full time
At Aussie Broadband we see difference as our point of difference.

We celebrate it, we support it, and thrive on it - because it means our team can bring their whole selves to work, and that we can better represent our customers and community.

We're proud to be an Equal Opportunity Employer, and our stand for inclusion and diversity is just one way we can demonstrate our value of 'Be Good to People'.

_

Why work for Aussie?

We are Australian operated, local from the ground up and now ranking the 5th largest telco in Australia. We're fast growing and not slowing down

Our fantastic culture lives and breathes our values:

  • Don't be ordinary, be awesome
  • Think BIG
  • No bullsh*t
  • Be good to people
  • Have fun


Don't just take our word for it - We have been named one of the top employers in Australia by HRD magazine.

We are one in only thirteen 5-star Employers of Choice and on top of this, Aussie is one of only four 5-star employers in its size category

And not only do we care for our people, but we also support our community through sponsorships, staff-led fundraising programs, corporate donations, generous community service leave for our staff, relief for disaster-affected customers, and much more which can be found

here

How will you bring our values to life?

  • As our Marketing Automation Specialist, you will put our values up in lights by delivering these activities and outcomes;_
  • Key role functions of the role include;_
  • Understanding of customer journeys and how to optimise them
  • You'll set up journey's, test them and report on them.
  • You will drive new customer acquisition and strategy as well as retention of our current customers
  • You'll hero best channel practice.
  • You will work with the wider marketing team on creative messaging, and optimising creative messaging
  • You'll understand data, how to integrate it from our CRM and website
  • You'll understand MarTech (we currently use Iterable) and you'll be able to use it to nurture our customers at scale.
  • You'll think outside the box and always look for new opportunities and innovation.
  • You will be the owner of the comms calendar, keeping the rest of the marketing team accountable.
  • You'll also keep up to date with current legislation and always work within compliance guidelines.
If you like the sound of that, here's some other things we'd love to see

  • An understanding of the telco industry (customer journey knowledge would be amazing)
  • Tertiary qualifications in marketing or similar
  • Experience in customer journey mapping, audience segmentation and automation journey design and development.
  • High level of literacy for creating written content / communications
  • Ability to collaborate and manage relationships with a variety of stakeholders across cross function teams
  • HTML and CSS knowledge
  • Ability to collect, analyse and interpret data from various sources to use in decisionmaking
  • Experience with iterable favourable
- _ Describe what the person needs to know and do to be successful in this role_

  • Demonstrated ability to:
  • Solve problems and think like a leader
  • Work independently and as part of a team
  • Learn quickly and adapt to changing situations

Who you are as a person:

  • You like to help people
  • You have strong ethics
  • You are professional, constructive and friendly
  • You like a (VERY) fastpaced environment
If you feel don't meet all the requirements for this role, we'd love you to still consider applying. We are unconventional in many ways, and we like to think outside the box with the people we hire.

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