Email & Digital Marketing Specialist

1 week ago

Richmond, Australia Make-A-Wish Full time
Use your digital marketing skills to create a genuine impact where it's most needed

  • Join a culture of passionate and driven people
  • Flexible work arrangements available
  • Make a difference every day

Company


Make-A-Wish is one of Australia's most trusted charities, and part of the largest wish-granting organisation in the world, creating life-changing wishes for children with critical illnesses.

Our mission is to grant the wish of every eligible child - a quest sparked by the belief that a wish is integral to a child's treatment.


The role:


You will be responsible for supporting Make-A-Wish on our digital journey to drive growth and engagement and provide exceptional experiences for our supporters through digital channels.


Additionally, you will gain a vast amount of experience across the business' many areas - from donor acquisition to volunteer engagement and play a vital part in enriching the Wish Journey experience.


Key responsibilities include:

  • Map out, create, QA and execute campaigns (singlesend and automated journeys), including personalised lifecycle nurture journeys and subscriber communications
  • Troubleshoot development and execution issues and provide feedback and recommendations for resolutions
  • Build templates in line with Make-AWish brand guidelines and develop associated landing pages/assets for key audiences
  • Audit the current platform, business, and communication needs, and manage the marketing automation product roadmap, in collaboration with Technology and Data teams
  • Support the implementation of other digital marketing projects

Skills and Experience:

In order to be successful in this role, you will be a goal-driven marketing specialist who possesses the following:

  • A marketing qualification (or equivalent experience)
  • 2+ years' experience using marketing automation tools
  • Experience using data to drive insights and provide recommendations for marketing strategies
  • Demonstrated ability to build, test, execute and optimise personalised digital communications
  • Experience with Salesforce (desired), CRM and Mar Tech stacks
  • Familiarity with HTML, SQL, XML. Experience with API's desirable
  • A creative and innovative approach to work
  • A data driven and analytical mindset
  • The ability and desire to work collaboratively with other teams and stakeholders
  • Highly organised and detailorientated
  • Strong communication skills
  • The ability to demonstrate a motivated, proactive, and enthusiastic approach to work**
    What we can offer you


In return for your passion and enthusiasm, Make-A-Wish offers the opportunity to work within an engaged, high-performing team while helping to make a life-changing difference to seriously ill children.

In addition to this, Make-A-Wish also offers the following:

  • Eligible employees can access Not-for-Profit Salary Packaging
  • A flexible and inclusive workplace, with excellent worklife balance
  • Opportunities for career progression
  • Employee Assistance Program
Applications should include a current CV and a cover letter.

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