Senior Affiliates Manager

2 weeks ago

Sydney, New South Wales, Australia Big Red Group Full time
Role Overview
Big Red Group is the largest experience network in Australia and New Zealand.

A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership.

Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of experiences through domestic and international partners, powering its renowned domestic marketplaces Red Balloon, Adrenaline, Experience Oz, and Everything NZ.

Equipping in-destination experience retailing through hotels and travel agents through its Local Agent offering.
As well as a suite of software products and services to support experience operators grow their businesses.

With a purpose to 'shift the way people experience life', Big Red Group seeks to reduce the tide of consumption.

Encouraging people to choose 'stories over stuff' at every opportunity.
Together with our experience operators, we are on track to deliver an experience every second by 2030.
We are The Experience Network.

The Role The Senior Affiliates Manager takes ownership of our affiliate partners across all brands, they also leverage both internal and external software solutions to help scale partnership opportunities across the group.

Working in the Consumer Marketing team and enabling other teams, you understand the impact of systems, software and marketing to fundamentally drive customer and business outcomes.

Using your knowledge of the various touch points in a customer's journey and the partners most relevant in those touchpoints, you will focus on achieving full funnel objectives, driving both brand and performance.

Critical to the role is a high level of commercial acumen, technical competency, stakeholder management and solutions focus.
You will enable initiatives across multiple horizons, including new brands and markets.
You will represent the company to the highest standard when participating in public events.

Core Activities
Ownership of our overarching BRG affiliate strategy and its execution across all brands.
Development of bespoke affiliate strategies for each brand, that takes into consideration differing audiences, demographics, segments and more.
Ownership of the software solutions we utilise for affiliates, ensuring their integrity, security, deliverability, scalability and economies of scale.
Delivering on key performance targets, focusing on metrics that matter.
Delivering on successful campaigns across key hallmark, seasonal and promotional periods.
Leveraging insights from the Affiliates channel to aid in customer and competitor understanding.
Building relationships with key partners beyond marketing campaigns to deliver on wider business outcomes.

Coordinating with fellow managers in relevant teams to understand their channels or business unit, respective to affiliates, and speaking confidently to affiliates in our overall marketing mix.

Enabling the Affiliates team to deliver on successful campaigns across key hallmark, seasonal and promotional periods.

Enabling the Affiliates team with the training, tools and development to ensure operational, commercial and personal success in their roles.

Experience Required
5+ years' experience in affiliates, ideally in e Commerce.
Detailed experience using a partner management platform such as Impact, Partnerize, Rakuten or Commission Factory.
Demonstratable understanding of Google Analytics and data visualisation tools such as Tableau, Power BI or Adobe Analytics.
Established relationships and solid understanding of key affiliate partners and their business models.

Solid background with budgets and financial reporting You are passionate about affiliates as a channel and the opportunity they can deliver A growth mindset, inspired by results, innovation and channel evolution Why Work For Us?Our dedication is to provide a workplace you choose to return every day.

Community - ESG commitment, paid community days, Fast Company 'Brands that matter', Volunteering Connection - organised experiences, quarterly roadshows, offsites, social & sports events Investing in you - 30 days work anywhere, Leadership Development, Talent Academy's, Mentors, Paid Parental Leave, Wellness support Your Workplace - Hybrid flexible, Sydney & GC offices, 2022 AFR Best Place to Work, 2021 Australian Employer of choice, Top 20% most engaged workplaces in Australia
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