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Digital Performance Analyst
1 week ago
About the Role:
As the Digital Performance Analyst, you will be responsible for supporting marketing and business development in the definition and implementation of measurement strategies, delivering relevant, frequent, cross-channel performance reports with meaningful, actionable insights.
Working with the Digital Marketing team and key stakeholders across the wider business, you will use your ability to provide data-driven decision making, analysing how prospective and existing B2B and B2C customers interact across our touchpoints to recommend performance improvement opportunities across the business. You will be responsible for leveraging Adobe Analytics to drive insights and optimise digital experiences. As the sole digital analyst in the organization you will be responsible for suggesting and leading best practice in this area
Your key responsibilities include:
- Collect, analyse and transform data from various digital sources, and develop and maintain Adobe and PowerBI dashboards and reports to communicate digital performance metrics and trends to stakeholders
- Use analytics tools (e.g., Google Analytics, Adobe Analytics) to track and measure key performance indicators (KPIs) related to user engagement, conversion rates, traffic sources, and customer behavior
- Working with Marketing and Journey Analytics team to plan, monitor and optimise marketing campaigns, including setting campaign targets, developing real-time tracking dashboards, providing analytics, and post-campaign review.
- Identify opportunities for optimization and improvement based on data analysis, such as website usability enhancements, campaign targeting adjustments, and content strategy refinements.
- Collaborate with internal teams, including UX/UI designers and content creators to implement test variations and measure their impact
- Stay informed about industry trends, best practices, and emerging technologies in digital analytics and recommend innovative solutions to enhance digital capabilities.
- Provide training and support to internal teams on digital analytics tools and methodologies
About You:
You will come to us with proven experience in digital analytics, with a strong portfolio showcasing successful data analysis and optimization projects. You will also have:
- Experience in developing and maintaining Adobe and PowerBI dashboards and reports to effectively communicate digital performance metrics and trends to stakeholders
- Expertise in Adobe and Google Analytics products, including Adobe Analytics, Google Tag Manager, Adobe Launch, Adobe Experience Cloud, Google Analytics, and Google BigQuery
- Strong understanding of channel attribution models and experience in maintaining and improving them to accurately attribute conversions and optimize marketing strategies
- Collaborative mindset, with the ability to work closely with cross-functional teams, including Marketing, Journey Analytics, IT, UX/UI designers, and content creators
- A background in Membership and/or Education, with an understanding of Customer Experience
Why we love working here:
- We are a Values led organisation, we Create opportunity, Pursue excellence, Achieve together
- Monthly Health and Wellbeing sessions, weekly learning labs, generous reward and recognition program.
- The people, you'll work with like-minded and talented colleagues who aspire to be the best
- Our members, they are at the heart of everything that we do.
- Flexible work environment
- Paid parental, volunteer, study leave and the ability purchase additional leave
- Annual incentive scheme
- Learning & Professional Development opportunities
- We are global, so global mindsets are encouraged
About Us:
CPA Australia is Australia's leading professional accounting body and one of the largest in the world. We have more than 172,000 members in over 100 countries and regions. Our core services include education, training, technical support and advocacy. CPA Australia provides thought leadership on local, national and international issues affecting the accounting profession and public interest. We engage with governments, regulators and industries to advocate policies that stimulate sustainable economic growth and have positive business and public outcomes.
We are values-based organisation underpinned by the CPA Australia Way, which is our commitment to each other and a way of working. It is the foundation of our success, experienced and lived by our people, and felt by members.
How do I Apply?
Click Apply Now to submit your application for this opportunity.
To learn more about CPA Australia and other opportunities, please visit our Careers page at
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