Direct-to-consumer (Dtc) Manager

2 weeks ago

North Sydney Council, Australia JACOBS DOUWE EGBERTS Full time
Company Description

JDE is a subsidiary of JDE Peet's, the world's leading pure-play coffee and tea company, headquartered in the Netherlands.

For more than 265 years, JDE has been inspired by the belief that it's amazing what can happen over a cup of coffee.

Today, JDE unleashes the possibilities of coffee and tea in more than 100 countries, through a portfolio of over 50 brands including Australian favourites such as Moccona, L'OR, Harris, Campos, Piazza D'Oro, Espresso di Manfredi, Pickwick and more.


What's it like to work at JDE?


We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do.

Our goal is simple and ambitious - JDE Peet's: A coffee & tea for every cup.

At JDE Peet's, we're Made to Stand Out.

Every day we are progressive in outlook, ambitious in nature, resourceful in action and decisive in approach, bringing coffee and tea moments to everyone around the world.

We care about our environment and have a sustainability program in place called Common Grounds focused on Responsible Sourcing, Minimised Footprint and Connected People.

We're striving to use 100% responsibly sourced coffee and green packaging and achieve gender balance in management by 2025 while reducing our emissions.


Job Description:


We are looking for a Direct-to-Consumer (DTC) Manager to define our strategy and execute plans to deliver growth for JDE Peet's in the DTC space.

Working within a highly experienced marketing team, you'll operate autonomously while receiving the support of an exceptional global team.


You'll play a key role in defining the value proposition, translating the brand and providing an outstanding consumer experience on the current L'OR AU webshop and any future JDE AU webshops, collaborating with internal and external stakeholders to drive traffic and achieve sales objectives.


You will be based in the North Sydney office, where we have a hybrid work policy (3 days WFO + 2 days WFH).


In this role, you will:

  • Lead the D2C (including CRM) strategy and execution for AU brands
  • Ensure the right product vision and aligned roadmap
  • Deliver the financial results, have full P&L ownership and grow the AU DTC business
  • Own and oversee the full value chain: endtoend product ownership
  • Manage stock forecasting and promotional planning
  • Work closely together with our Brand Managers on delivering our brand story and bringing to life brand partnerships (e.g. Masterchef) both within AU webshops and through the CRM channel
  • Work in collaboration with our media agency and Media Manager delivering the performance media strategy to drive traffic to and sales through AU webshops
  • Monthly reporting to AU Management Team on growth in line with strategy and KPIs
  • Manage key relationships with global and local JDE stakeholders to ensure we leverage global systems and support while remaining focused on delivering local strategy and targets

Qualifications:


If you have the courage and confidence to venture into new cultures & territories, and you're brimming with an entrepreneurial spirit and a drive to succeed, you'll fit right in at JDE Peet's.

We roll up our sleeves, pitch in, and get our hands dirty to break new ground.

Committed to playing at our best, we think bigger and move faster, always rising to the challenge that matters most and celebrating the wins that count.

For this role as a DTC and eCommerce Manager, we're looking for someone who has the following skills and experience:

  • Proven experience in running DTC platforms in the consumer products industry
  • Demonstrated commercial acumen
  • Excellent communication and stakeholder management skills
  • Strong data analysis and interpretation skills including working knowledge of Google Analytics
  • Experience with ecommerce platforms including Shopify
  • Experience with CRM systems, ideally with Salesforce and Mailchimp
  • Preferably previous experience with performancebased media and digital marketing
  • Valid AU working rights
Additional Information

Perks
What's in it for you?

  • Competitive salary with contributions to your super and a bonus opportunity
  • A fulltime permanent contract
  • Support, training, and an extensive onboarding program with the current DTC Manager who will stay on parttime until August
  • Hybrid working up to 2 days a week working from home
  • Summertime hours: finish at 3 PM on Fridays during the daylight saving months
  • Delicious coffee and tea onsite and quarterly free staff orders of your favourite coffee and tea brands
  • Career development opportunities
  • Opportunity to purchase up to 10 days of additional Annual Leave per year
  • Experienced and enthusiastic team
JDE Peet's is an equal-opportunity employer.

We celebrate and value our differences and are committed to building a safe and inclusive work environment where everyone can be their true selves.

Do not hesitate to reach out if you require any reasonable adj

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