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Consumer Marketing Manager
1 week ago
Job Title:
Consumer Marketing Manager - Personal Health
Healthy lifestyles start with you. Working in Philips Personal Health is all about empowering people to live happy, healthy lifestyles.
We leverage deep insights to create personalised and sustainable solutions across oral healthcare; mother and childcare; grooming and beauty; and consumer health.
The work you do with us will help people and their families around the world take better control of their health and well-being, for today and tomorrow.
We currently have an exciting opportunity for a
Consumer Marketing Manager/Senior Brand Manager to join our Personal Health team based in North Ryde.
As the Consumer Marketing Manager, you will lead the marketing planning & strategy, activation and execution, portfolio lifecycle management with full accountability for the P&L for our
Male Grooming and Beauty portfolio.
Your role:
- Develop and execute integrated and aligned marketing plans that meet company sales, market share and profit objectives across Australia & New Zealand
- Manage the portfolio toward KPIs, including market share and brand preference and driving corrective actions where needed
- Conduct consumer research to identify actionable insights, together with category dynamics and trends to steer strategic marketing plans
- Plan, manage and execute the local pricing and promotional strategy as well as drive consumer demand generation and local marketing activation plans
- Effectively manage the brand P&L, including A&P planning and product profitability
- Provide inputs with local insights about markets, competition, and trends through to global
- Work collaboratively with crossfunctional teams as well as being the lead contact for the category in Australia & New Zealand
You're the right fit if:
- Ideally you will hold a completed degree (Commerce / Business / Marketing) and come with experience in a similar brand or marketing role from either technology, specialty consumer or healthcare domain. You will currently be a Senior or Brand Manager looking to take the next step in your career.
- Confident in your ability to drive this portfolio and happy to be hands on as there are no direct reports to this position but there is an opportunity contribute to the development of team member.
- Be a creative and agile problem solver, with strong data analytics experience to build and drive effective marketing strategies and results
- Bring your excellent communication and ability to navigate a matrix organisation as well as having strong project management
- You are enthusiastic, see opportunity and are digitally savvy as you drive results through several channel mix strategies for both on and offline
- Your innovative approach and ability to work collaboratively that will see you succeed
About Philips
We are a health technology company.
We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve.
Do the work of your life to help the lives of others.
A career with Philips Healthcare affords you the opportunity to make a meaningful difference in the lives of real people by succeeding at real challenges.
We offer a competitive salary, on-going training and development opportunities, outstanding benefits and flexibility in a career with a positive and supportive atmosphere in which to develop your talents further.
- We're living this commitment through our Reconciliation Action Plan and employeeled resource groups, and we encourage people from all backgrounds, including Aboriginal and Torres Strait Islander, Māori and Pacific Peoples, to apply. _
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