Digital Officer

2 weeks ago

Sydney, New South Wales, Australia The Garvan Institute of Medical Research Full time

The Garvan Institute of Medical Research brings together world leading researchers and clinicians, collaborating locally and globally, to improve human health.

Our mission is to harness all the information encoded in our genome to better diagnose, treat, predict and prevent disease.

From the individual patient with rare disease, to the many thousands affected by complex, widespread illness, we are pioneering discoveries across diseases that have the deepest impact on our community.


THE OPPORTUNITY
The Marketing team is a service provider to the entire Institute.

We provide crucial support to helping teams within the Foundation to achieve their supporter acquisition, engagement, retention and conversion objectives and income targets.

We support laboratories and executive and professional teams outside the Foundation with marketing needs.


Sitting within the Marketing team, the key purpose and core responsibility of the Digital Officer is to update and add additional content, maintain and continually improve Garvan's website, in alignment with the brand strategy to drive awareness of Garvan, whilst working with internal key stakeholders that the content demonstrates our scientific excellence, increase understanding of what we do and will increase support for our research.


Salary:
$85, % super + salary packaging

Employment Type:
Full time permanent

SNAPSHOT OF BENEFITS- Generous salary packaging to save you income tax on your wages thereby boosting your monthly take home pay (max. $15,900 general expenses + $2,650 meals/accom)- Ample opportunities for on-going training and development- Stimulating, diverse and highly international research environment- Flexible work arrangements e.g. start / finish times- 18 weeks paid parental leave for both parents including paid superannuation- A range of additional leave types to meet your personal needs including cultural leave, conference leave, community service and study leave- Discounted Health Insurance- Lifestyle discounts with our community partners

WHAT YOU WILL DO


The Digital Officer is a dynamic role, primarily responsible for maintaining the day to day responsibilities of Garvan's website, facilitating accurate website GA4 tracking and reporting, and providing recommendations for data-driven optimisations across our digital marketing channels.


The key responsibilities include:

  • Manage, maintain and improve the Garvan website via our CMS (Content Stack) ensuring an optimum user experience.
  • Advise on best practice in website functionality and design to improve user experience.
  • Use datadriven (GA4) insights to increase UX and user engagement metrics on the Garvan website.
  • Collate monthly reports on agreed website engagement KPIs and share learnings, including 'stop, start, continue' recommendations across GRF and the wider institute.
  • Assist internal key stakeholders with our digital agency to leverage our Google Grants and paid account for 'always on' and paid search campaigns.
  • Work collaboratively and assist with the various stakeholders across GRF and the wider Institute to develop engaging datadriven web content, including but not limited to campaign landing pages, research pages and other GRF content.
  • Liaise with Garvan's key stakeholders (internal and key suppliers) and work with them to resolve any issues or queries.
  • Knowledge of best practice in SEO and content for web pages
  • Oversee that digital campaigns of the relevant UTM tracking across the GRF to feed into our GA4 account for accurate campaign metrics and tracking.
  • Work with the Marketing Manager to build out a multiyear digital website strategy.

ABOUT YOU
Bachelor's degree in marketing, Advertising, Communications or related discipline.

The key skills and experience include:

  • Minimum 3 years of experience in a digital marketing or digital communications role.
  • Demonstrated experience in using and maintaining websites.
  • Excellent attention to detail.
  • Strong organisational skills and the ability to handle multiple projects on tight deadlines.
  • Ability to be a flexible team player while also being able to work independently.
  • Proven ability to build and maintain relationships with key stakeholders.
  • Strong experience with digital reporting tools such as Google Analytics
  • Experience with search advertising, campaign management and UX principles.
  • Strong knowledge of CMS (ContentStack or similar) systems and other professional digital software.
  • Experience in non-profit organisations would be advantageous.
  • Excellent oral and written communication skills
  • High level of accuracy and eye for detail.
  • Professional interpersonal skills and presentation.
  • Innovative, creative and lateral thinking with an ability to solve problems.
  • Excellent organisational skills.

ABOUT GARVAN
The Garvan Institute of Medical Research is an independent Medical Research Institute (MRI) in Sydney, delivering scientific and clinical impact on a global basis and in partnershi

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