Senior Marketing Manager

2 weeks ago

Melbourne, Victoria, Australia eFinancialCareers Ltd. Full time
Senior Marketing Manager - Future of Service Senior Marketing Manager - Future of Service McMillan Shakespeare Group Melbourne, Australia

Senior Marketing Manager - Future of Service McMillan Shakespeare Group Melbourne, Australia Posted 5 days ago Permanent Competitive

Senior Marketing Manager - Future of Service

At MMS, our purpose is clear: To make a difference to people's lives. Guided by this commitment, we offer tailored solutions to clients and customers across our businesses in Australia and New Zealand. Our vision is to be your trusted partner, simplifying complexities and turning challenges into opportunities. Our diverse services - from salary packaging and fleet management to disability support - aim to enhance your financial wellbeing and empower your aspirations.

It's an exciting and transformational time at MMS as we roll out a new company-wide strategy that seeks to deliver innovative experiences that connect customers with ease and confidence.

A major part of this strategy is our cornerstone digital transformation project- Future of Service. This initiative will revolutionise the way employers and employees interact with their benefits and is set to become the market benchmark for benefits management.

Reporting to the Head of Marketing and working as an embedded member of the Future of Service project team, we need a strategic hands-on Marketing all-rounder to lead the go-to market launch across our customer and client base for our new digital experience.

This will be a fascinating 6 Month Contract for someone who loves getting into the psychology of customer behaviour, has a passion for customer experience and would get satisfaction from working on a major digital transformation project.

Working directly with our Future of Service team and vendor partners, you will play a pivotal role in guiding the development and implementation of our launch framework, strategy and execution plan to all our customer segments.

Key responsibilities for this role with include:

  • Work with our expert partner to diagnose behavioural insights across our customer segments and develop behaviourally optimised launch frameworks
  • Support our research partners with the execution of primary research
  • Utilise our behavioural framework to develop the multi-channel launch communication strategy across our customer segments
  • Guide the development (copy, design and approvals) of required assets to enable a successful launch across our customer segments
  • Manage the launch communications project plan
  • Establish launch success metrics and mechanisms to report and analyse performance
  • Measure progress, evaluate results and re-prioritise when appropriate to maintain focus on launch goals.
  • Engage all key stakeholders throughout the planning and activity process
  • Manage compliance and legal approval sign-offs
  • Liaise with our Change Management team to ensure alignment across internal change activities
As the ideal person you will have/bring:
  • Clear and confident communication style with the ability to engage and influence senior stakeholders and external partners
  • Ability to quickly establish rapport and working rhythms with stakeholders and agency partners
  • Thrives with autonomy - a self-starter
  • Loves working in a project team and brings creativity, drive, and enthusiasm
  • Commercial mindset and focus on measurable outcomes
  • Can define/understand problems that can be solved by the application of marketing strategies and tactics for customers
  • Ability to manage and successfully prioritise and complete multiple tasks to deadlines
  • A consultative and analytical mindset with business acumen and ability to deliver projects to deadlines through careful tracking and optimisation
What we can offer you:
  • Our strong people-first culture
  • Flexible/hybrid working to enhance your work/life balance
  • Novated lease benefits and discounts
  • 12 weeks Paid Parental leave and access to our Parents Portal
  • Exempt Employee Share Plan
  • Paid Income Protection Insurance under MMSG default Super plan
  • Access to a broad range of learning and development programs
  • Career break and volunteering leave
  • Access to Employee Assistance Program and annual Flu vaccination
  • Lifestyle Rewards program
As an employer who embraces Diversity, Equity & Inclusion, we hold a collective commitment to foster an environment where all differences are valued and respected. We encourage Aboriginal and Torres Strait Islander people, individuals from all backgrounds, including those caring for and living with disability to apply.

Please note all successful candidates will be required to undergo background checks.

Job ID R6692

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