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Activation Executive

3 months ago

Pyrmont, New South Wales, Australia Spark Foundry Full time

Job Description:

ACTIVATION EXECUTIVE

WHAT BENEFITS DOES SPARK OFFER?
Be a part of the Publicis Groupe family, one of the world's most progressive and dynamic modern communications businesses, enjoying all the perks that come with our network offering:

  • A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing
  • A creative, fun and rewarding office environment backed up by our
    Publicis Liberté flexibility approach "working your way, with us"
  • Access to our Global AI Platform,
    Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network
  • Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
  • A culture of open feedback and support to reach your goals through our Career Conversations program
  • A committed Diversity, Equality and Inclusion strategy driven through our
    Viva Women,
    Égalité, enABLE and
    Embrace (reconciliation action plan) programs
-
Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year

  • Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits
  • Access to counsellors, psychologists and professionals through
    Sonder an allinon digital wellbeing technology platform designed to support psychological, medical & safety needs

OUR VISION
Spark Foundry. Famously Effective. Not one or the other, both.
The thrill of the idea made better still by the pride of watching it work. A magnetic combination. Attracting clients that become advocates and talent, driven to deliver. Award winning and business changing. But a vision cannot be realized without the right ingredients.

OUR VALUES

  • Allsorts
  • We believe it takes Allsorts to get magical work. Diverse thinkers and diverse thinking. In what we do and who we are.


 Art and Evidence
  • Great ideas are only great ideas if they work. We believe it takes both Art and Evidence to thrive in the industry today. It's one thing to dream it but another to prove it and it's only great if you can do both.


 Royalty Makes Loyalty
  • There is a return on treating clients and partners like royalty. Nurturing clients' businesses, listening to their needs and delivering excellence at every step allows us to build lasting and rewarding relationships.


 Good Humans
  • Decency in everything we do. Be a Good Human, Always. No matter who you are or who you think you are.

ROLE PURPOSE

The role of the Activation Executive is to deliver best-in-class campaign activation & planning across all channels (primarily offline-focused), delivering exceptional results against agreed parameters.

This person should be well informed in the Australian media landscape and be able to reference this knowledge in client meetings and within their team.


WHAT YOU'LL BE INVOLVED WITH

  • Internal relationship management
  • Media buying/implementation & media planning
  • Support the Activations team through partner briefings and negotiations
  • Campaign analysis and optimisation
  • Campaign management & finance processes
  • Competitor & market analysis

KEY RESPONSIBILITIES

  • Keep pace with market knowledge that will aid negotiations with publishers and inform clients and the wider team.
  • Optimise and track all campaign variables to ensure all objectives are met, work with the Client Manager to ensure all planning ideas/strategies are delivered through the activation process.
  • Proactively completes regular and continuous analysis of market trends, economic issues and other factors affecting buys
  • Campaign analysis and optimisation
  • Optimise campaigns and utilise the Tracking sheet to keep Activation Manager / Director up to date on the progress of the campaign
  • Maintain accurate budget and spend management of campaigns

YOUR SKILLS & WORK EXPERIENCE

  • Minimum 12 years relevant experience
  • Experience of buying/planning across offline & digital media channels
  • Preferably a university degree or higher education qualifications
  • Expert understanding and working knowledge of Australian media landscape
  • Experience across the following Office platforms: Word, PowerPoint and Excel
  • Have an understanding and experience using the following tools is advantageous: eTAM, BMD, Roy Morgan, EMMA, eRAM, Nielsen Digital/ Answers, Sizmek and/or DCM, MOVE, AQX Fusion, Spectra

WHAT WE'RE LOOKING FOR

  • Works well within a team environment, including being responsible for junior team members
  • Develops and maintains professional and friendly media and client relationships
  • Curious with a willingness for continuous learning and progression
  • Strong organisational skills with the ability to juggle multiple priorities
  • Attention to detail that is second to none
  • Sound planning, project management and time management skills
  • Confident and en