Senior Marketing Manager, Employer Brand

1 week ago

Sydney, New South Wales, Australia CommBank Full time
  • Be integral in making CommBank the workplace of choice for key talent.
  • Lead the development of the People Value Proposition Strategy.
  • Lead best in class go to market strategies and execution across paid, owned and earned channels.

See yourself in our team

Marketing & Corporate Affairs (MCA) works across the Group as a trusted partner to build and protect CBA's reputation and brand equity, increase CBA's competitive advantage and support the Group's business success and market value.

Marketing's purpose is to connect insights and creativity to deliver value to customers. We put the customer at the centre of everything we do and measure our performance against the Group's purpose, customer advocacy and business success. Corporate Affairs strengthens stakeholder support and advocacy for CBA by shaping, articulating and bringing to life how the bank is creating a brighter future for all, from individual customers to the national agenda.

In this role you will be part of the Brand, Partnerships & Creative team in Marketing.

MCA, alongside the broader CBA Group, has transitioned to agile ways of working. In an agile capacity, this role is a Chapter Member for Brand Campaigns & Go To Market (GTM).

Do work that matters

As a Senior Marketing Manager, Employer Brand, you will lead GTM strategy (combined calendar across paid, owned and earned media working with Group Corporate Affairs. Agreeing themes and messages to go to market across all channels.

You will also influence business units groupwide on activations of the People Value Proposition (PVP) to create consistency of experience and accountability to deliver.

On any given day, you will:

  • Work with the Chapter Lead of Brand Campaigns & GTM and the Product Owner of Employer Brand in developing and delivering cutting edge and integrated communications initiatives to drive key Employer Brand and Reputation metrics at a national level. You will do this through communications planning, communications processes, budget, agency management and reporting.
  • Work with other MCA Teams to align on PVP strategy, communication messages and communication plans, for coordinated through-the-line communications and seamless customer journeys.
  • Influence and lead actions throughout our matrix structure to deliver on the PVP to ensure it is a lived experience.
  • Present overall marketing plans and strategic direction for region to senior management for funding approval and support.
  • Work with the Customer Insights Team to collate thorough analysis of competitor insights, employer brand insights, brand tracking and campaign results to determine learnings and opportunities.
  • Work within the broader MCA Team, and specifically with the Corporate Affairs Team, to align internal communications and PR plans for integrated communications.

We'd love to hear from people who have:

  • Significant experience in marketing & GTM, with strategic employer brand communications experience preferred.
  • Demonstrated track record of turning data into insight-led, standout creative briefs and large-scale brand campaigns.
  • Passion and deep understanding of the role media plays in excellent employer brand campaign delivery.
  • Excellent influencing skills, working in an agile structure to generate change against PVP strategy.
  • Proven experience in cross team collaboration and great stakeholder management skills including agency management.
  • Project management skills and ability to manage multiple and varied tasks.
  • Strong verbal and written communication skills and ability to effectively engage internal and external stakeholders.

If this sounds like your next career opportunity, please apply now

Working at CommBank

At CommBank, we support our people with the flexibility to balance where work is done with at least half their time each month connecting in office. We also have many other flexible working options available including changing start and finish times, part-time arrangements and job share to name a few. Talk to us about how these arrangements might work in the role you're interested in.

If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We're keen to support you with the next step in your career.

We're aware of some accessibility issues on this site, particularly for screen reader users. We want to make finding your dream job as easy as possible, so if you require additional support please contact HR Direct on

Advertising End Date: 20/06/2024

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