Marketing Manager

2 weeks ago


Melbourne, Victoria, Australia AIA Full time

BE THE DIFFERENCE
At AIA we don't simply believe in being 'the best'. We believe in better - because there's no limit to how far 'better' can take us.

Everything we do is driven by our purpose to make a difference by helping people embrace Healthier, Longer, Better Lives.

And every one of our people has an important role to play. If you want to make a difference by helping shape a healthier, better-protected Australia, read on.

The opportunity:


AIA Vitality is a personalised, science-backed health and wellbeing program that supports you every day to make healthier lifestyle choices.

The program incentivises you to move more, eat well and complete regular health checks.


We have a fantastic opportunity for a Marketing Manager - Customer Engagement & Retention to join our AIA Vitality team in Melbourne or Sydney.


As the Marketing Manager, you will design and deliver AIA Vitality's customer engagement and retention strategy that aligns to and supports an integrated end-to-end customer experience.

You will leverage customer insights and data to drive the right customer outcomes, competitive advantage, and commercial outcomes.


This is an exciting time to join a growing business and a high performing team dedicated to making a real difference for our customers.


To do this successfully you will:

  • Deliver the Partner marketing calendar and campaign schedule to nurture positive outcomes for partners and their members
  • Develop and execute customer communications that aligns to our brand strategy and tone of voice
  • Drive personalized and compelling messaging to a range of AIA Vitality members and affiliates to drive customer lifetime value through engagement and retention
  • Build business cases and work with project and technical teams to secure required data, technology to support the retention and engagement strategy
  • Lead and mentor 1 direct report
  • Engagement & Retention Specialist
You will have experience in a customer engagement and retention marketing role gained from the financial services industry. Experience working in the health insurance industry will be highly regarded.


You have strong relationship management skills with the ability to engage, influence and strategise with a wide range of internal stakeholders.

You will also have good knowledge of digital marketing and CRM systems.


Most importantly, you are passionate about health and wellness and connected to our purpose to help people embrace Healthier, Longer, Better Lives.


Why choose AIA:
At AIA, we've made a promise to help people live healthier, longer, better lives. And it starts with our own people.- Access our training and development to build on your current skills- Career development through internal mobility opportunities- Work for a business helping millions of Australians and make a difference to someone's life everyday- Access additional leave days a year to recharge and refresh yourself- Enjoy wonderful Health and Wellbeing initiatives that support you- Work with supportive and inclusive managers- Flexible working arrangement

At AIA Australia, we're proud to help guide, support and protect the wellbeing of over 3.5 million Australians.

Through life and health insurance, financial wellbeing and our total wellbeing ecosystem that includes AIA Vitality - the world's leading science-backed wellbeing programme - we've started a movement to make Australia the healthiest, best protected nation in the world.

As part of the AIA Group - the largest independent publicly listed pan-Asian life insurance group with a presence in 18 markets in Asia-Pacific - it is our ambition to engage one billion people to live Healthier, Longer, Better Lives by 2030.

Lots of companies like to say they're different. What makes us truly different at AIA, is the difference we make in people's lives.

AIA is different. Are you?

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