Digital Marketing Manager

2 weeks ago

Council of the City of Sydney, Australia SKUTOPIA Full time

SKUTOPIA is a fast-growing Australian deep technology logistics startup. We're building innovative ecosystems that power the booming e-commerce industry. Our team is driven to create innovative products, a sustainable planet and society, and on a mission to democratise and decarbonise logistics.

At SKUTOPIA, we offer unique products that are revolutionizing the e-commerce industry. Our SaaS solution empowers businesses to efficiently manage orders, inventory, shipping, and warehousing across multiple storefronts. Our RaaS (Robotics as a Service) solution, a testament to our deep technology focus, enables merchants to fulfil online orders at unprecedented speed and quality, leveraging our in-house software, AI, and computer vision technologies.

About the role:
We are looking for an individual who is passionate about driving strategic growth through the power of data-driven marketing. You will be someone who thrives on analysing metrics, uncovering insights, and leveraging them to fuel impactful marketing strategies. As our Digital Marketing Manager you will be a subject matter expert in our organisation, leading our end-to-end marketing function. The role will range from hands-on work building paid ads and SEO campaigns, to managing our external resources and stepping into strategy discussions when needed.

In this role you will work closely with our Chief Growth Officer to mentor and manage the marketing team. This role will soon grow in scope and align with our growth plans - this is a unique opportunity for someone at a particular career stage. You will have the opportunity to build a high-performing marketing team and shape our marketing efforts through meticulous analysis, innovative experimentation, and a relentless commitment to optimising performance.

If people describe you as a data whiz, versatile, solution-oriented, and a team player, we would love to hear from you

In this role, you will be responsible for:

  • Hands-on data-driven digital marketing with the primary objective of bringing new clients to our SaaS and RaaS business.
  • Creating and leading our digital marketing strategy from start to finish, working with our marketing team and getting stuck in to roll it out.
  • Working with and managing a team of experts in paid ads across all platforms and SEO and organic strategies to deliver on our crucial growth objectives including Google, Meta and LinkedIn.
  • Implementing a high-quality tracking and attribution model with 360 data-driven insights.
  • Harnessing the power of our Hubspot CRM, formulating sophisticated strategies, and meticulously executing them to attract new clients and manage current clients' end-to-end life cycles.
  • All stages of the growth marketing funnel: customer and user acquisition, activation, retention, and upsell.

In addition, you may also:

  • Work cross-functionally with engineers, product, UX, data analytics, product management, operations, fulfilment and marketing to design and execute growth initiatives and generate leads for the sales team.
  • Work with third-party tools (or build custom tracking) to create insightful data dashboards.
  • Support the marketing team in executing optimised brand campaigns utilising customer experience data.
  • Define and analyse metrics that inform the success of products.
  • Manage stakeholders across various channel groups, responsible for delivering critical milestones on time, budgets & project execution.
  • Drive multiple projects from strategy to execution in a fast-paced environment in an organised way.
  • Communicate and simplify concepts to the audience's needs.
  • Understand the competitive landscape of products to inform the product growth strategy and design.
  • Project manage and drive change across the board where you see opportunity, and leverage existing resources to do this quickly.
  • Drive multiple projects from strategy to execution in a fast-paced environment in an organised way.

We think you will need:

  • 5+ years experience in a similar growth marketing role, ideally in a high-growth or startup environment.
  • Strategy formulation and critical thinking skills.
  • E-commerce industry experience - understanding e-commerce and pain points first-hand is a significant differentiator in setting up marketing that speaks to the right audience.
  • Experience managing a marketing team with comprehensive expertise in digital marketing, paid ads, SEO, CRM, e-commerce, branding and social (especially external contractor resources).
  • Expertise in data analysis, data mining and presenting data in a concise, easily-understood manner.
  • Proven ability to prioritise and make decisions.
  • High levels of drive and motivation, and the ability to get stuff done.

#LI-DNI

When you join us, you'll be an important pillar of a rapidly growing startup. From day one you will be challenged to take risks, think big and make an impact while getting lots of love and support from the team. With our expected growth over the next 12 months, this is a role with plenty of breadth and variety where you can grow with us and be proud of what we achieve together.

We are an equal opportunity employer and proudly welcome people from all diverse backgrounds. When you join SKUTOPIA, we want you to bring your whole self to work and we value your unique contribution.

What's next?

If you're keen to find out more, apply now with your resume and we'll be in touch soon. After an initial screening call, you can expect an initial 'getting to know you' meeting to provide more detail about the role and answer your questions. We may then provide a skills-based task followed by a final interview.

Still on the fence?

We know that statistically, some groups are less likely to apply for a role than others, depending on their perception of whether they meet some or all of the criteria. If you have most of the things we're looking for, we encourage you to apply

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