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Producer

3 months ago

Sydney, New South Wales, Australia Playground XYZ Full time

Who we are


PLAYGROUND XYZ, a Division of GumGum, is an advertising technology business headquartered in Sydney with operations in Australia, New Zealand, Singapore, London, Los Angeles and New York.

Our mission is to master the art and science of maximizing attention.

To do this, we've built the world's first AI that can measure how long an ad was looked at (a metric we call Attention Time).

Fueled and verified by real eye tracking data, but able to throw off the shackles of panels and instead scale infinitely across the world wide web, our AI is set to revolutionize the way that digital media is measured, bought and sold.


We're a fast growing business with every major agency group and a great list of top tier publishers using our technology.

We're a team of mobile experts with an unrelenting focus on quality products and tech.


We're a passionate, enthusiastic team who are genuinely spending our days doing what we love the most - creating new disruptive technologies and products for big brands.


The role of a
Producer at GumGum is an essential one as they are responsible for overseeing the production of creative ad units and experiences for clients.

The primary responsibility of the Producer is to manage the production process from start to finish, ensuring that all deliverables are executed to the highest standards, delivered on time, and within the agreed-upon budget.

The Producer works closely with both internal creative teams and external partners to coordinate and manage the production process.

This involves managing timelines and schedules, coordinating project resources, ensuring that all stakeholders are aligned and updated throughout the production process, and troubleshooting any issues that arise along the way.


The Producer is a key point of contact for clients throughout the production process and is responsible for managing client expectations and ensuring that all deliverables meet their requirements.

The Producer also works closely with the Account Management team to ensure that client needs are being met and that the production process aligns with the overall client strategy.


What You'll Achieve

  • Project Management
  • Manage multiple ad campaigns through the creative development phase from briefing > revisions > approval > handoff to operations.
  • Keep track of campaign timelines and prioritize design resources accordingly.
  • Support creative campaigns in various international markets, including non Englishspeaking regions where commercial expectations vary, and language variations are commonplace.
  • Confidently and effectively project manage complex creative builds, including but not limited to gamification, api feed integrations, a/b testing and new ad format rollouts.
  • Support team leads in implementing, monitoring and enforcing minimumspend thresholds and production timeline SLAs.
  • Support team leads in effective design resource prioritisation.
  • Product Knowledge
  • Be an expert in GumGum's digital ad formats, including developing a sound knowledge of technical challenges and limitations.
  • Confidently explain ad format functionality and makes appropriate creative recommendations to both internal sales teams, and external stakeholders.
  • Work closely with team leads to define and implement best practise production workflows for new ad formats.
  • Support operations and sales teams with creative analysis and postcampaign reporting.
  • Lead creative kickoff calls and brainstorm sessions.
  • Stakeholder Management
  • Strong communication with team leads and ability to effectively flag upcoming bottlenecks and challenges.
  • Strong communication with the design team and ability to support them to achieve the best creative results for clients.
  • Displays a positive attitude and seeks to cultivate a collaborate team culture.
  • Have a deep understanding of the core responsibilities and challenges of key internal stakeholders (ops, design, sales) and is able to make effective production decisions in order to alleviate pressure on teams.
  • Approach stakeholder challenges with an attitude of seeking to problem solve and find solutions. Appreciates that each stakeholder faces a unique set of challenges and actively seeks to find resolutions that best benefit all parties.

Skills You'll Bring

  • A tertiary education in marketing, communications, or design preferred but not required.
  • 12 years experience in media and/or marketing
  • Sound knowledge of Australian media landscape, in particular digital
:

  • Good negotiation skills and a strong commercial mindset with agile thinking.
  • Exceptional stakeholder management skills, including an adaptable and professional communication style.
  • Good timemanagement and the ability to effectively prioritise.
  • Strong attention to detail.
  • Can work well under pressure.
  • Personable and adaptable.
  • Basic understanding of photoshop is a bonus.
  • Self starter with an entrepreneurial spirit
  • A peopleperson. You are energized by int