Growth Marketing Lead

1 week ago

Sydney, New South Wales, Australia Crimson Education Full time
Want to revolutionize the future of education and do meaningful work that transforms future generations' lives?


Crimson Education, is an EdTech company founded in 2013 with the idea that through personalised education, we can transform students into the world leaders of tomorrow.


Crimson Global Academy is one of our newest ventures, starting in 2019, it is NZ's first online high school and has been just been ranked #3 best online high school in all of America.

We are looking for a marketing superstar to take our early-stage start-up global


The role will be responsible for the growth and engagement of CGA Australia, driving local awareness, lead generation, and enrolments.

This role will be fast-paced, with a breadth of day-to-day activities and endless development opportunities.


This is a full-time position, based in either Melbourne, Sydney or Auckland and can be worked flexibly with a hybrid-based team.


What are the main responsibilities for this role?

  • Support the development of CGA Australia's growth strategy, with ownership of a marketing budget
  • Lead endtoend planning, execution and optimisation of local marketing, digital and growth campaigns with support extended to other countries as necessary
  • Own the CGA AU targets and funnel; monitor leads and enrolments from marketing across all channels with weekly/monthly progress reporting
  • Partner with our sales team to ensure lead movement through the funnel.
  • Design and create marketing collateral with the Design team to create positive customer experiences and increase enrolment
  • Lead partnerships and outreach including expos, seminars, webinars, school talks and related event support
  • Share best practices with global marketing and sales colleagues while adapting new ideas for the wider AU region

What skills and experience are required?

  • 23 years of marketing experience minimum
  • Strategic and effective copywriting
  • Digital marketing knowledge and familiarity
  • Insight into content strategy and social platforms
  • Strong verbal and written communication skills

Why work for Crimson?

  • Flexible working environment, you will be empowered to structure how you work
  • Option to work from our many locations/remotely around the globe (role dependant) with us
  • Limitless development and exposure
- our internal promotions/role changes made up 33% of all recruitment last year.
- $1,000 training budget per year
- we love to level up

  • Psychologist on staff
  • Impressive fireside chats and workshops to help the team continuously level up
  • Radical Candour is a feedback approach we live by
  • We're a global player with 28 markets (and growing) across the globe
If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you

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