Head of Customer Data and Insights

2 weeks ago

Adelaide Region SA, Australia Discovery Parks Full time
Be part of the growth of a South Australian success story

  • Fun, energetic and open culture with great discounts for you and your family
  • Permanent Opportunity with Hybrid Working Options

About Us
G'day Group is recognised as Australia's largest regional accommodation provider and a leading tourism organisation in Australia.

The business has an enviable portfolio of brands and a truly national footprint that continues to expand, including 85+ owned and operated parks and resorts (Discovery Parks), 220+ licensed independent parks (G'day Parks), 195,000+ Rewards Program members (G'day Rewards) and the #1 travel app in the App Store (WikiCamps).


With origins in the holiday park industry, in recent years G'day Group has been rapidly diversifying into premium, experiential tourism and investing in even better digital experiences across platforms.

Through this growth, we've remained focused on our promise to provide authentic Australian holiday experiences that connect our customers with regional pockets of Australia.

With a new CMO and expanding Marketing team, it's an exciting time to be part of the G'day journey.

The Role
As the Head of Customer Data and Insights you will be responsible for driving data-driven decision-making across the organisation. Your primary focus will be on leveraging data to uncover actionable insights and providing strategic guidance to key stakeholders.

Your role responsibilities will include:

  • Develop and execute the customer data and insights strategy aligned with the company's overall objectives
  • Oversee customer approach to value creation across the business, including research and analysis of customer trends and behaviours
  • Lead, mentor, and inspire a team, fostering a collaborative and innovative work environment
  • Collaborate with crossfunctional teams to identify business challenges and opportunities where data science and insights can deliver significant value
  • Define and implement robust data collection, integration, and analysis processes to generate actionable insights for marketing teams
  • Oversee customer research program, including value creation research, brand tracking and ad hoc activity
  • Utilise statistical and machine learning techniques to extract insights from complex datasets
  • Interpret data findings and translate them into meaningful recommendations and actionable strategies for various stakeholders
  • Lead team to build selfservice reporting and dashboards for stakeholder use
  • Contribute to data governance frameworks, ensuring data integrity, privacy, and compliance with relevant regulations
  • Promote ethical data practices and champion the responsible use of data throughout the organisation
  • Stay updated on industry trends, emerging technologies, and best practices in data science and analytics
  • Effectively communicate complex analytical concepts and insights to both technical and nontechnical stakeholders
  • Collaborate with teams across the organization to integrate datadriven insights into decisionmaking processes
  • Partner with senior leadership to provide strategic guidance and recommendations based on data analysis

Your Experience


As the Head of Customer Data and Insights you will be well versed in shaping a data-driven culture and strategic decision-making through cutting-edge analytics.

You will have proven experience in statistical analysis, strong capabilities in programming languages such as Python, R or SQL, combined with data visualisation tools and techniques.


You will have excellent leadership, presentation and interpersonal skills, with the ability to communicate complex concepts to technical and non-technical stakeholders.

You will possess a high level of energy, self-motivation, autonomy, initiative, and attention to detail to be successful in meeting the business demands at G'day Group.

Your naturally open style will fit our cultural values.

You will have a highly organised mindset with the ability to assess the urgency of work allocated to you by various stakeholders.

G'day Group is a dynamic company with an energetic 'market disrupter' reputation. If you are passionate, adventurous, and ready to hit the ground running, we want to hear from you.

Discover more to life - APPLY NOW

Benefits

  • Health and Wellbeing
  • Flexible and hybrid working arrangements / Employee Assistance Program / Discounted private health cover / BeWell Training Program / Weekly yoga and walking group / Free annual flu vaccinations


 Leave Policies
  • Parental leave / Volunteer leave / Study leave


 Professional Development
  • Leadership programs / Support of external training courses / Reimbursement of professional memberships


 Employee Savings
  • Discounted accommodation and experience rates / Salary packaging / Discovery partner discounts/ Free G'day Rewards membership / Loyalty recognition benefits

Our ESG statement
The G'day Group acknowledges the increasing global expectation to demons

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