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Dynamics Customer Insights

3 months ago

Greater Adelaide SA, Australia DDLS Australia Full time
It's not a word you'll find in the dictionary, but it's a word that means a lot to us. We define Lumify as the process of illuminating lives through learning. It's about striving to be smarter, to do better, to go further, and to shine brighter. Our purpose is to turn change into opportunity by upskilling the world for tomorrow.


From first-time students to career-changers, upskillers to promotion-seekers, and support techs to CTOs, we encourage modern learners to embrace change and turn it to their advantage.

We empower them to decide when and how they learn.


Winner of Employer of Choice in the Australian Business Awards 2023 and Winner of Best Place to Work in the AFR Boss Awards 2023.


What's the opportunity?

The Dynamics Customer Insights and Journeys Specialist helps use Microsoft Dynamics 365 Customer Insights and Marketing to create and improve ways to engage with customers.

This role includes analyzing customer data, managing customer journeys, and making personalized marketing campaigns to enhance customer experience and grow the business.

The specialist works with different teams to make sure customer insights align with business goals.

What will you do?

_Customer Insights Analysis:
_
Use Microsoft Dynamics 365 Customer Insights to collect and analyze customer data from different sources.

Understand customer behaviors, preferences, and trends.

  • Create customer segments and personas to tailor marketing strategies.

_Journey Management:
_
Design and implement customer journey maps using Dynamics 365 Marketing.

Automate and manage customer journeys for consistent, personalized engagement.

  • Monitor and improve customer journeys to boost satisfaction and loyalty.

_Campaign Management:
_
Plan, execute, and track marketing campaigns using Dynamics 365 Marketing.

Personalize marketing messages based on customer insights and journey data.

  • Analyze campaign performance and make decisions to improve results.

_Collaboration and Strategy:
_
Work with sales, service, and other marketing teams to align strategies with business goals.

Provide insights and recommendations based on data analysis.

  • Develop a strategic plan for customer insights and journey management.

_Technical Expertise:
_
Ensure effective use of Dynamics 365 Customer Insights and Marketing modules.


Stay updated on the latest features of Dynamics 36- Work with IT and vendors to resolve technical issues and implement improvements.


_Reporting and Analytics:
_
Generate reports on key metrics like customer engagement and campaign performance.

Present findings to senior management and stakeholders.

  • Improve reporting processes and tools to better measure success.

What have you accomplished?
Bachelor's degree in Marketing, Business, Information Technology, or a related field.

Proven experience with Microsoft Dynamics 365 Customer Insights and Marketing.

Strong analytical skills and the ability to translate data into actionable insights.

Experience in designing and managing customer journeys and marketing campaigns.

Excellent communication and collaboration skills.

Ability to work independently and manage multiple projects simultaneously.

  • Knowledge of data privacy regulations and best practices in data management.

Preferred Skills:

Experience with other CRM and marketing automation tools.

Certification in Microsoft Dynamics 365 Customer Insights and/or Marketing.

Background in digital marketing and customer experience management.

  • Proficiency in data visualization tools such as Power BI.

Why are we the right fit for you?
Generous remuneration

We are flexible; with our hybrid model, you can choose to work in any campus 3 days per week and work 2 days per week at home

We are learning obsessed; attend all our courses at your fingertips free of charge

We are people centered; access products, tools, resources and leave to keep you and your family happy and healthy

We are change makers; we operate collectively under 5 impact areas of people, customers, governance, environment and community

  • We celebrate you; our people do incredible work and deserve great rewards
Lumify's culture is driven by a shared passion for change. Nothing stands still in the world of technology, and nor do we.

About Lumify Group
With over thirty years' tech expertise under our belts, we're the original early adopters.

We're on a mission to narrow the digital skills gap:
to equip people with the expertise and knowledge they need to flourish in a future where technology rules.


Through our three core brands - Lumify Learn, Lumify Work and Lumify People - we're able to deliver on the full spectrum of IT training.

So no matter what your skillset, where you are in the world, or how you prefer to learn, we can make it happen.

At Lumify, we transform our team and supercharge our own careers. We recognise incredible achievements, we invest in the hard and soft elements of professiona