Brand Manager Melbourne, Australia Commercial

1 week ago

Melbourne, Victoria, Australia Philip Morris International Full time
Are you ready to #MakeHistory?

At Philip Morris International (PMI), we've chosen to do something incredible.

We're in the process of transforming our business, and working towards a smoke-free future by introducing products to improve the lives of a billion smokers worldwide.


As a certified Top Employer, we are looking for the brightest talent to be part of a revolutionary change and take pride in delivering our promise to society: To improve the lives of a billion smokers.

We are currently on the lookout for a Brand Manager.

Marketing at PMI feels like building a new business - but with the accumulated expertise of a global brand behind you.

Bring our curiosity and capacity to engage people and you can be part of the digital, omni-channel team that's driving our huge commercial transformation.


The role will entail living and breathing your brand portfolio and engaging with key internal stakeholders to ensure the execution of brand strategy across our key retail partners, Australia wide.

You will be responsible for the development and execution of brand strategy and overall brand performance across Share of Market and Profit KPIs.


Your 'day to day':
As a Brand Manager, you will be responsible for:

  • Brand Strategy and Management in conjunction with business strategy and support Over-arching Portfolio Plan;
  • Leading Brand Commercialisation Strategy;
  • Endtoend management of New Product Launch
  • Briefing, team alignment, budget allocation, tools development, approval of final materials, define audience and communicate for deployment;
  • Brand Profit Analysis and Management;
  • Brand Board Management;
  • Market Activity Tracking/Trademark registration;
  • Liaising with agencies to manage assets and budget;
  • Setting cycle objectives and ensure team calendar accuracy and alignment;
  • Defining Brand Communications calendar and develop material in conjunction with Digital Team and external agencies;
  • Providing business updates on overall Portfolio Performance;
  • Working with Legal and External Affairs on "Pre-Approval" of assets &
Supporting Business Updates & Procurement Process

We're looking for our next Brand superstar who has:

years' experience within FMCG Brand Management, Marketing & Sales;

  • Ideally tertiary qualification in Arts, Communications, Commerce, Business or Marketing Degree;
  • Demonstrated understanding of End to End commercialisation of New Products, Management of Stock and Ullage;
  • An understanding of Marketing Levers such as Price and Promotion;
  • Strong interpersonal skills, written and spoken communication; internal and external stakeholder management &
  • Strong presentation skills for internal and external customers
With huge change, comes huge opportunity.

So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Inclusion and diversity are part of our DNA at Philip Morris Limited.

Our priority is to attract, support and retain individuals - no matter their age, gender, religion, sexual orientation or physical ability.

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