Brand Manager
2 weeks ago
Position Title:
Brand Manager
Position Type:
Regular - Full-Time
Position Location:
Melbourne
Requisition ID: 25841
At McCain Foods, we know the importance that food plays in people's lives - the power it has to uplift and bring people, families, businesses and communities together.
Guided by our purpose to bring enjoyment to people's lives through great tasting food, we believe that working together with our teams, business and community partners will bring sustainable growth and positive change - today, tomorrow and for generations to come.
This role has direct responsibility for developing and executing the short to medium term direction of the Meals portfolio (namely the Brand Plans and execution into the Annual Operating Commitment), and role requires a Brand Marketer with a strong commercial lens, who understands the marketing tools well, and uses this knowledge to develop and execute the business plan, communication strategy, portfolio optimisation and innovation plan, delivering brand growth to ensure delivery against FY targets.
This role works closely with the Marketing Lead, and a close cross functional tie specifically with Category and National Sales Managers to ensure delivery of the marketing plans by account.
This Manager needs to have well directed energy and be able to quickly identify and execute critical brand, NPD and campaign opportunities to ensure the delivery of business and brand objectives.
About the role
Invent the future
- Takes active ownership of building the Meals portfolio strategy into brand plans
- Participation in the development of Long-Range Plans
- Lead the development of an innovation pipeline
- Work closely with key stakeholders to actively drive all elements of the innovation process
- Demonstrate exceptional project management skills
- Capture and translate key consumer and market insights into commercial opportunities
- Develop creative and innovative marketing activation campaigns
- Evaluate the effectiveness of activation programs and recommend changes if necessary
- Liaise with external agencies/Procurement to develop and print packaging/marketing collatoral
- Develop and present category reviews to Retail customers
- Assist with investigation of quality, delivery or service complaints
- Ensure a robust understanding of the key drivers for the brand/category
- Regularly review sku margins/costs against agreed key performance indicators
- Have input into the pricing and promotions management of the brand portfolio
- Input in the IBP proess where required
- Management of the Meals A&P budget
- Ensure the company complies with legal requirements
- Actively strives for a collaborative team with transparent relationships
- Creates inclusive and collaborative relationships with key external suppliers
About you
- Degree qualified in Marketing or related field
- Minimum 34 years' experience in a brand marketing, ideally in FMCG food
- Extensive NPD and project management experience, preferably in FMCG food
- Sound commercial and financial acumen and technical/operational exposure
- Ability to work strategically and operationally, adaptable to fast paced, changing and ambiguous environments
- High degree of tenacity and persistence to get actions completed on schedule
- Highly organised with premium analytical skills, able to interpret and present large detailed amounts of information
- Effective written and verbal communication skills are essential
- Strong negotiation and influencing skills to inspire results
- Proven track record in collaborating with teams to deliver complex projects
- Highly organised and methodical in budgeting, planning and reporting
- Courage to challenge the status quo, encouraging creativity and an entrepreneurial mindset
- Proficient in MS Project, MS Office, and IRI or AC Nielsen
What's in it for you?
- Opportunity to be a part of a global iconic brand, fun and high performing team
- Employee & Family Assistance Program
- Working with a professional supply team and major customer groups
- Pioneering, innovative and dedicated development programs
- Flexible working through a hybrid model
As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work.
We recognize that diversity drives our creativity, resilience, and success and makes our business stronger._- McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs._
- The health and safety of McCain employees and their families has been our number one priority since the start of COVID19
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