Marketing Manager, Media

2 weeks ago

Sydney, New South Wales, Australia Entain Full time

About The Role:

About the Role

Entain is looking for a Media Manager to join the unikrn team. You will support the Global Head of Media across all aspects of paid media marketing and reporting globally. You will have day to day responsibility for market growth, liaising with and managing the local media agencies. As we expand into new markets you will have more responsibility globally.

You will form strong relationships with the internal team across analytics, product and finance as well as the marketing teams.


The role requires a competent commercial mind, a sound analytical approach and the confidence to proactively communicate performance and strategy with senior business stakeholders.

You will be capable and willing to negotiate for the best commercial agreements that can drive long term program sustainability

In 2021, Entain acquired unikrn to launch the company's esports practice. unikrn is one of the world's preeminent esports betting platforms.

unikrn paved the wave in the sports betting industry by offering esports odds across 35 titles, as well as virtual esports and streamer betting.

unikrn also boasts a skill-based betting platform that allows players to wager on themselves in ranked matches in the world's most popular gaming titles.

Your Mission

  • Help shape the paid media globally, laddering up to global objectives
  • Knowledge in the betting and gambling industry and the key regulatory controls
  • Expertise in gaming, audience and esport industry
  • New affiliate/network partner outreach and analysis
  • Relationship management skills and ability to identify and drive new opportunities with existing partners.
  • Define a performance marketing strategy for key markets
  • Negotiation of commercial terms
  • Performance analysis of paid media channels & recommendations for adjustments to current channels used
  • Internal stakeholder and agency relationship management
  • Business performance reporting
  • Conference planning and attendance
  • Other digital marketing responsibilities as required.
Your Profile

  • Minimum 3+ years work experience in a betting/gambling company and / or global DC2 media role within a regulated sector.
  • Strong knowledge of gaming and esports market globally (ideally but not essential)
  • A network of media and affiliate partners with a strong relationships built globally
  • Sound understanding of performance marketing technology and attribution methodology
  • Commercial experience across multiple performance based commission models including; Revenue Share, CPA, CPL, CPI, CPM
  • Familiarity with digital marketing tools such as Google Analytics.
  • Competent in Excel.
  • Organizational/prioritization and workload management skills
  • Fluent in written and spoken English
  • Flexibility in working pattern with clients and colleagues based in the USA, Europe and Australia.

Additional Information:

Our Values

Unikrn believes that by behaving in line with the company's values, Unikrn will best serve the internal and external customers, as well as each other

Unikrn values are:

  • Maximum effort to drive the business, build the brand and support your colleagues.
  • We're a champion team, not a team of champions.
  • Do the right thing and act in a conscionable manner.
  • Enjoy work and have fun.


As part of Unikrn's culture, we believe that 'how' you achieve results is just as important as 'what' is achieved.

The process is just as important as the outcome.

At Unikrn, your qualifications are key.

Our company, brand and values do not differentiation between an individual's age, gender, race, color, religion, national origin or ancestry, sexual orientation, gender identity, physical or mental disability, genetic information, ethnicity, citizenship, or any other characteristic.

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