Digital Marketing Manager

1 week ago


Melbourne, Victoria, Australia Little Bloke Fitness Full time
LBF, a leading Australian family-owned business in strength and conditioning equipment retail, seeks an ambitious Digital Marketing Manager. For 14 years, we've committed to enhancing health and fitness through affordable, quality products, backed by top-notch customer service. Our vibrant work environment celebrates diversity and innovation, making every day an opportunity to grow.


As a pivotal addition to our marketing team, you'll lead digital marketing strategies to grow our brand presence and customer engagement.

This role covers a broad spectrum of responsibilities, from social media, EDM's, and SEM/PPC campaigns, to content creation and data analysis.

We value creativity, strategic planning, and a hands-on approach to drive our marketing efforts forward.

  • Key Responsibilities:_
  • Develop and execute a comprehensive marketing calendar, focusing on social media, EDM, and web strategies.
  • Oversee social media channels, manage paid campaigns, and curate engaging content.
  • Collaborate across teams for product launches, promotions, and content creation.
  • Desired Skills_
  • Familiarity with Shopify or similar ecommerce platforms
  • Proven digital marketing expertise, preferably in ecommerce.
  • Strong analytical, communication, and project management skills.
  • A passion for health and fitness, with a creative and strategic mindset.
  • You have a genuine interest in generating and contributing ideas.
  • High attention to detail and proven time management skills.
  • Keen to learn new skills to further develop within the role.

What We Offer

  • A fulltime role in our dynamic team, with parttime and flexible options considered.
  • Professional development and staff discounts.
  • A chance to contribute to a thriving culture that values hard work and creativity.


If you're driven, passionate about marketing and fitness, and ready to make a significant impact, we want to hear from you.

Only submissions with a cover letter detailing your fit for the role will be considered. Share your journey and why LBF is your choice.

If you have any questions, or would like to chat about the role, give us a call on

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