Assistant Global Brand Manager

2 weeks ago

Melbourne, Victoria, Australia Moose Full time

Description
Moose Toys exists to make kids superhappy. For this revolutionary brand happiness lies at the heart of everything we do. With trailblazing toy design, development and manufacturing, no wonder our toys consistently scoop the most longed-for awards.

Sprinkling some Moose magic across categories including action figures, collectibles, craft, dolls, games, plush, preschool, vehicles and youth electronics, we've earned our stripes as one of the most creative companies in the industry.

As an energetic bunch, we're always on the move, developing groundbreaking content, entertainment and worldwide licensing deals to boot.
This family-run business is proudly built on unshakeable ethical foundations. Our passion for making kids superhappy stretches far beyond our WOW-worthy toys.

The Moose Happy Kids Foundation creates moments of happiness and laughter for the children around the world who need it most.

We've had a BIG impact on little people, making 3.5 million kids smile so farand counting.
Australia might be our Moose family home, but with a 600-strong team dotted across the world, we're committed to sharing our signature superhappy revolution far and wide
Today, Moose Toys is now seeking an
Assistant Global Brand Manager to join their growing Global Brand Marketing Team.

Role Objective

Assist in the development and implementation of brand and product strategies to support company objectives for allocated Moose Brands and Licensed Products; including promotional and marketing programs, overall product and brand life cycle management, asset creation and administration and management of key agency relationships.


Responsibilities
Business Planning

  • Support Global Brand Manager to identify market gaps based on intimate understanding of retailer and competitor activity.
  • Participate and learn the BDO process.
  • Participate in the development of exclusive product offers and ensure the offers fit brand DNA and meet standard margin expectations.
  • Provide assistance with ongoing product development and marketing of various brands
  • Provide support to the brand portfolio including timely communication, asset management and toy fair planning.
  • Identify cost efficiencies
- implement marketing and communications plans for allocated brands.

  • Conduct pre and post brand performance analysis, along with regular market and competitive data analysis and report findings.
  • Demonstrate an understanding of stock inventory and forecasting to meet required sales objectives.
  • Provide support with PNL management for your brand portfolio.
Product Management

  • Work with Lead Market and Product Management team to:
  • Help define and communicate final line plan and product launch timings.
  • Learn how to develop a TLP and supporting profit and loss.
  • Liaise with sales and marketing team on brand issues including product development, brand direction, strategy.
  • Play an active role in brainstorming sessions and review meetings to further product management exposure and experience.
Marketing

  • Assist in the development of annual brand plans
  • Ensure TVC and content briefs are completed on time and with sign off from key partners.
  • Work closely with Content Manager to identify the short and long term role of entertainment for brands in portfolio
  • Provide support to develop a robust trade strategy.
  • Undertake relevant market research
  • Conduct post analysis and report key learnings after major campaign periods
  • Provide hands on assistance at all major events, such as Toy Fair, November Showings, road shows, instore demonstrations and staff functions.
  • Build robust relationships with key external agency partners app/game developers, media partners and global social
  • Forge strong partnership with US/AUS/Export and other key stakeholders
  • Maximise the digital space via DOT COM retailer and our own assets.
  • Keep informed of all regulations re marketing to children in key markets such as US, UK, Australia.
Communication

  • Provide regular and consistent communication to US, AUS, EXPORT partners

Key Skills/Experience/Capabilities

  • 2+ years experience in a similar brand or marketing role
  • Intermediate level social media and digital skills
  • Sound financial and analytical skills including budget management.
  • Experience with analysing data and able to extract key trends/learnings.
  • Efficient with time management and the juggling of competing demands
  • Able to work autonomously but is driven by being part of a wider team.
  • Relates well with others in a confident and relaxed manner
  • Ability to set clearly defined objectives and plans

Qualifications

  • Relevant tertiary Marketing or equivalent qualifications

Perks and Benefits
Moose Toys is proud to be officially Certified as a Great Place to Work.

Moose Toys prides itself on valuing team members and constantly pushes for best practice by offering a casual fun environment, great benefits and recognition programs.

Moose Toys recognize

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