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Assistant Brand Manager
2 weeks ago
About the role
Reporting to the Marketing Manager - Pepperjack and Wynns, this role will lead the ANZ and Global Wynns and PJ plans.
Drive the creation of strategic initiatives connecting with consumers, shoppers, and customers to fuel top-line brand growth and EBIT in alignment with overall business goals.
- Ensure accountability for portfolio review within IBP, identifying gaps, issues, and pipeline
- Contribute to the 5x Year Brand/Marketing Planning delivery for Wynns and PJ
- Develop brand positioning, architecture, and activation guidelines for effective stewardship
- Set and achieve brand KPIs, including Brand health, NSR, GP, BC, BC%, and market share Lead the development of innovation related to Priority Brands in ANZ and major global innovation for PJ and Wynns
About you
As a seasoned professional with a robust marketing background in the FMCG or retail sector, you have experience in successfully launching and managing brands.
Armed with strong project management skills and commercial acumen, you navigate large cross-functional teams effortlessly, making strategic contributions to drive brand success.
- Proven track record in brand marketing
- Demonstrated success in managing and executing brand launches
- Strong project management skills
- Commercial, customer marketing or customer development experience Skilled in resource allocation
What's in it for you
- AFR Boss Best Places to Work Top 10 Manufacturing and Consumer 202
- Access to the world's most admired wines through our employee product allowance
- Flexible/hybrid environment to empower you to be your best
- Global opportunities across Australia & New Zealand, the US, Asia, UK/Europe
- Opportunity to build a career across multiple functions (we're really good at doing this)
- Structured development programs to support your health, wellbeing and career
- '" an additional day of leave each year, for you to do you Meeting-free Monday mornings (we all love this)
What's it like to work here?
We bring our whole selves, we're courageous and we deliver together '" that's our DNA. We're a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth.
We're brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude.
We're definitely 'œglass half full'- people and see challenges as opportunities and move with pace to achieve our goals.
It takes all varietals
**How to apply
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