Google Ad Specialist

2 weeks ago


Eagle Farm, Queensland, Australia Lorna Jane Full time

As we continue to expand our reach, we are seeking a talented and dynamic Google Ad Specialist to join Lorna Jane.

The Google Ad Specialist will play a crucial role in managing paid search campaigns on Google to maximise ROI and boost overall online performance.

This is a fulltime position located at our Lorna Jane HQ in Eagle Farm.

Major areas of responsibilities:

  • Develop and execute effective Google Ad campaigns aligned with Lorna Jane's marketing objectives, ensuring maximum ROI and brand visibility.
  • Conduct thorough keyword research to optimize ad targeting and improve campaign performance. This involves using Google AdWords, Google Shopping & Merchant Centre, and Display & YouTube campaigns endtoend.
  • Craft compelling ad copy and creative content that resonates with the target audience, maintaining brand consistency.
  • Monitor and manage advertising budgets to ensure efficient allocation and optimization of resources.
  • Utilise Google Analytics and other relevant tools to analyse campaign performance, generate insights, and provide regular reports to the marketing team.
  • Continuously test and optimise ad campaigns based on performance data, A/B testing, and industry best practices.
  • Work closely with the Marketing Leadership team for managing client accounts, including planning, reporting, and communicating for better outcomes.
  • Stay informed about industry trends, Google Ads updates, and emerging technologies to implement cuttingedge strategies.
  • Drive the growth of our paid media team and portfolio, focusing on establishing scalable systems and training resources to enhance team capabilities and performance.
About you

  • Proven experience as a Google Ad Specialist or in similar role.
  • Indepth knowledge of Google Ads, Google Analytics, and other relevant tools.
  • Strong analytical skills with the ability to interpret data and provide actionable insights.
  • Indepth handson experience in Sales Funnel Creation, Building Offers for Lead Generation & Ecommerce Growth.
  • Strong project management skills to plan, execute, and monitor multiple marketing campaigns simultaneously.
  • Effective communication skills for collaboration with team members, clients, and other stakeholders. You'll need to present campaign performance reports and strategies clearly and persuasively.
Why Lorna Jane?

  • Work for an iconic Australian brand, with a strong, relevant message and a premium product.
  • Wear activewear to work with a generous discount to the latest Lorna Jane collections.
  • Free onsite parking, Nourish Café and complimentary breakfast.
  • Continuous coaching and career advancement opportunities.
  • Help us build our LJ community refer a friend and our referral program will reward you.
  • Access to employee discounts through our LJ Perks initiative.


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