Google Ad Specialist

7 months ago

Eagle Farm, Australia Lorna Jane Full time

As we continue to expand our reach, we are seeking a talented and dynamic Google Ad Specialist to join Lorna Jane. The Google Ad Specialist will play a crucial role in managing paid search campaigns on Google to maximise ROI and boost overall online performance. This is a fulltime position located at our Lorna Jane HQ in Eagle Farm.

**Major areas of responsibilities**:

- Develop and execute effective Google Ad campaigns aligned with Lorna Jane’s marketing objectives, ensuring maximum ROI and brand visibility.
- Conduct thorough keyword research to optimize ad targeting and improve campaign performance. This involves using Google AdWords, Google Shopping & Merchant Centre, and Display & YouTube campaigns end-to-end.
- Craft compelling ad copy and creative content that resonates with the target audience, maintaining brand consistency.
- Monitor and manage advertising budgets to ensure efficient allocation and optimization of resources.
- Utilise Google Analytics and other relevant tools to analyse campaign performance, generate insights, and provide regular reports to the marketing team.
- Continuously test and optimise ad campaigns based on performance data, A/B testing, and industry best practices.
- Work closely with the Marketing Leadership team for managing client accounts, including planning, reporting, and communicating for better outcomes.
- Stay informed about industry trends, Google Ads updates, and emerging technologies to implement cutting-edge strategies.
- Drive the growth of our paid media team and portfolio, focusing on establishing scalable systems and training resources to enhance team capabilities and performance.

About you
- Proven experience as a Google Ad Specialist or in similar role.
- In-depth knowledge of Google Ads, Google Analytics, and other relevant tools.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- In-depth hands-on experience in Sales Funnel Creation, Building Offers for Lead Generation & Ecommerce Growth.
- Strong project management skills to plan, execute, and monitor multiple marketing campaigns simultaneously.
- Effective communication skills for collaboration with team members, clients, and other stakeholders. You'll need to present campaign performance reports and strategies clearly and persuasively.

Why Lorna Jane?
- Work for an iconic Australian brand, with a strong, relevant message and a premium product.
- Wear activewear to work with a generous discount to the latest Lorna Jane collections.
- Free onsite parking, Nourish Café and complimentary breakfast.
- Continuous coaching and career advancement opportunities.
- Help us build our LJ community - refer a friend and our referral program will reward you.
- Access to employee discounts through our LJ Perks initiative.

  • Digital Marketing Specialist

    4 months ago

    Eagle Farm, Australia Sleepy's Full time

    A rare opportunity for a forward thinking digital marketing professional, to join a national retail company. Bring your digital marketing skills to help our business grow. This is an on-site office based role in Eagle Farm, Brisbane. **About the benefits**: - **Great Working Environment - **Supportive culture, staff discounts, uniforms provided, an open...

  • Talent Community

    7 months ago

    Eagle Farm, Australia Lorna Jane Full time

    Talented people are at the core to our business, and we are always keen to find talented and highly skilled individuals to join the Lorna Jane team. All E-Commerce positions are located at Lorna Jane HQ in Eagle Farm, Brisbane. **Positions in E-Commerce**: - E-Commerce Coordinator/Management - Google Ad/SEO - UX Front End developer - Production...

  • CRM Specialist

    2 months ago

    Eagle Farm, Australia Lorna Jane Full time

    Why Lorna Jane? At Lorna Jane, we’re more than just activewear; we’re a movement that inspires women to live their best, most active lives. We’re passionate about empowering our team and customers alike, with a commitment to creating a supportive and inclusive workplace. When you join Lorna Jane, you’re joining a family that values growth, wellbeing,...

  • CRM Specialist

    2 months ago

    Eagle Farm, Australia LORNA JANE Full time

    CRM Specialist Lorna Jane, 857 Kingsford Smith Drive, Eagle Farm, Queensland, Australia Req #1647 Friday, 8 November 2024Why Lorna Jane? At Lorna Jane, we’re more than just activewear; we’re a movement that inspires women to live their best, most active lives. We’re passionate about empowering...

  • Paid Performance Specialist

    6 months ago

    Eagle Farm, Australia Lorna Jane Full time

    The global growth of Australia’s leading Activewear brand has opened an amazing opportunity within our Marketing team as a Paid Performance Specialist at our Lorna Jane HQ. In this role you will support the improvement of the digital experience, creation, and sustainment of a market-leading brand image. Take your (already) incredible paid digital marketing...

  • Customer Experience Specialist

    7 months ago

    Eagle Farm, Australia Autoleague Full time

    Fantastic career opportunity with a leading automotive group! - No experience or formal qualifications required; in-house training provided - The opportunity to earn uncapped commission in line with performance **Are you **self-motivated, dedicated and understand the importance of always putting the customer’s needs first?** *** **Are you looking to...

  • Customer Experience Sales Specialist

    7 months ago

    Eagle Farm, Australia Autoleague Full time

    Fantastic career opportunity with a leading automotive group! - No experience or formal qualifications required; in-house training provided - The opportunity to earn uncapped commission in line with performance **Are you **self-motivated, dedicated and understand the importance of always putting the customer’s needs first?** *** **Are you looking to...

  • Sales Growth Specialist

    3 weeks ago

    Eagle Farm, Queensland, Australia Wabtec Full time

    Company OverviewWabtec Corporation is a leading global provider of equipment, systems, digital solutions and value-added services for freight and transit rail. With nearly four centuries of collective experience across Wabtec, GE Transportation and Faiveley Transport, the company has unmatched digital expertise, technological innovation, and world-class...

  • Heavy Vehicle Maintenance Specialist

    3 weeks ago

    Eagle Farm, Queensland, Australia Thales Full time

    We are seeking a skilled Heavy Vehicle Mechanic to join our team at Thales, where we design, manufacture, and deliver protected mobility vehicles on a global scale. Our Protected Vehicles team is focused on delivering exceptional results, and we pride ourselves on building a future we can all trust.This role offers a unique opportunity to leverage your...

  • Customer Experience Specialist

    7 months ago

    Eagle Farm, Australia Autoleague Full time

    Fantastic career opportunity with a leading automotive group! - No experience or formal qualifications required; in-house training provided - The opportunity to earn uncapped commission in line with performance **Are you **self-motivated, dedicated and understand the importance of always putting the customer’s needs first?** *** **Are you looking to...

  • Industrial Equipment Maintenance Specialist

    1 month ago

    Eagle Farm, Queensland, Australia Oshkosh Full time

    About Oshkosh: A Leader in Access SolutionsJLG, an Oshkosh company, has been at the forefront of addressing safety concerns in the construction industry since its inception in 1969. With a commitment to innovation and customer satisfaction, we deliver high-quality equipment and support to the access market.Job OverviewThe Workshop Technician position plays a...