Category & Channel Strategy Manager

1 week ago

Sydney, New South Wales, Australia Asahi Beverages Full time

Your Impact


We currently have an exciting opportunity for an experienced Category and Channel Strategy Manager to join our team at Asahi Lifestyle Beverages.


Reporting to the Head of Growth Strategy & Perfect Store, the role will focus on our "Away from Home" Channel, and will see you create a long term, collaborative platform around where and how to grow our key categories across different customers in the channel.


This role would suit a strategic thinking National Account Manager, Category Development Manager or Customer/Trade Marketing professional looking for their next challenge.


Key responsibilities:

  • Support Category Growth Strategy development & tailoring to Channel
  • Responsible for integration of the category and customer strategy
  • Strategic Customer Engagement & JBP development support alongside account teams
  • Set strategic direction into Range Reviews in line with joint strategy and POP Vision
  • Define long term POP architecture by strategic customer across perfect store to unlock growth drivers & leverage channelbased shopper opportunities
  • Support the perfect store and shopper manager with strategic direction from the business and customer
  • Conduit with internal stakeholder or sales, category planning, marketing and insights, ensuring alignment & consistency across priorities & drive business focus
  • Work closely with the Revenue management team on customer and channel opportunities to drive growth
  • Embed channel dislocation strategies and opportunities for long term growth outside of pack, price architecture
  • Be the voice of the customer and channel in internal forums

About You


Leveraging your strategic mindset, analytical prowess, and deep understanding of customer behaviour, you will develop and execute data-driven strategies that drive growth, improve profitability, and elevate our competitive positioning.


Other key attributes we would like to see:

  • Tertiary qualification
  • Commerce or Marketing preferred
  • Extensive FMCG experience in Sales, Category, Development, Marketing (Commercial Function)
  • Experience in developing & executing Category Strategies
  • People management experience advantageous
  • Category Development experience desirable

Why Asahi?
Asahi Beverages is a leading multi-beverage organisation with a rich and varied history.

Our regional head office is based in Melbourne, with sales, manufacturing and distribution centres located across Australia and New Zealand.

We produce and market some of Australia's most iconic beverage brands, including Schweppes, Pepsi Max, Gatorade, Cool Ridge, Great Northern, Carlton Draught, Vodka Cruiser, Asahi Super Dry and Allpress coffee.

We have a great track record of success, we work at pace, our teams are high-performing, and there's always a lot going on.

There are so many opportunities in our company for those ready to take them on


We're proud of who we are, and humble in how we work - we believe in creating a culture of excellence, innovation, and diversity.

We offer a range of benefits such as product discounts, flexible work arrangements, health and wellness programs, and learning & development opportunities.

We are passionate about our commitment to the communities we serve and are clear on our role in enhancing environmental sustainability and social responsibility.

We are a Circle Back Initiative employer and commit to responding to all applicants.

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