Ecommerce Manager
1 week ago
eCommerce Manager:
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About the Client
An established leader in product design, manufacturing and distribution across accessories, skincare and homewares, our client is dedicated to building long lasting B2B partnerships, and most recently B2C.
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Your New Career
As the Ecommerce Marketing Manager you will have a keen eye for what appeals to the customer and the initiative to increase customer traffic.
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Key Responsibilities
- Drive all trading initiatives including partnerships
- Use Google Analytics/ data to make informed decisions on user experience and make changes based on insight
- Ensure conversion is maintained and sales targets are achieved
- Work with online coordinator to ensure products are uploaded with correct tagging
- Drive marketplace initiatives
- Work with the web developer on new technologies
- Track and report on product sales
- Integrate all marketing initiatives to online
- Develop a departmentwide online marketing strategy and calendar
- Work alongside graphic designer to ensure assets (trade based and seasonal) are updated constantly
- Oversee all aspects of marketing from digital (paid search/social) and SEO, through to brand (social, PR, activations etc)
- Monitor traffic to the websites and ensure traffic metrics are being met
- Work with agencies and ensure their targets are being met (social, digital and affiliates)
- Drive database and develop CRM/loyalty
About You
To be successful in the role you'll have 6 + years of ecommerce and marketing experience in a retail environment.
- Experience with Google Analytics
- Experience with driving brand and digital marketing
- The ability to manage multiple websites whilst juggling different priorities
- A cando attitude and happy to roll your sleeves up
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